What do you do?
The Council of Insurance Agents & Brokers is the premier trade association for commercial property/casualty insurance and employee benefits intermediaries worldwide. Member firms have offices in more than 3,000 locations across 100 countries. Council members annually place over 80 percent more than $100 billion of commercial property/casualty premiums and administer billions of dollars in employee benefit accounts in the United States. More than 16 percent of the membership is comprised of firms headquartered outside the United States. Founded in 1913, The Council is based in Washington, D.C.
How many pages of print design do you need?
I think it will be a 6-panel brochure, but open to new formatting ideas
List the size requirement(s) for your print design
This marketing piece will promote the products and services we produce for our members, with a particular emphasis on what's available on our web site. We are launching a new web site next month, and the look and feel of this piece should follow from what we've done with the web design. I have visualized this piece as an oversize 6-panel brochure but am open to other options. The piece can be up to 9" wide x 11.5 tall by (as it must fit inside our magazine).
What is your industry?
Describe the target audience for your print design
Our target audience is our members - commercial insurance agents and brokers. These are very successful business executives - think more along the lines of NY financial services execs, not a local car insurance sales guy.
What 3 things would you like to communicate to your audience through your print design?
Our image is that of a high-end, exclusive club that smart executives belong to. Our materials should be on the cutting edge of design and style - we prefer clean, uncluttered, almost minimalist design with lots of white space.
Style and Concept
What print design styles do you like?
Our new web site design is primarily black and white with red accents, and a tiny bit of gold from our logo. We have a library of photography to use on the site and in this piece - a custom photo shoot of artistic, somewhat surreal scenes of business people - the uploaded files include a few samples.
What colors do you want to see in your print design?
Black, white, red, gold
What colors do you NOT want to see in your print design?
blue, green, purple
What adjectives should best describe your print design?
clean, bold, striking, uncluttered, beautiful
How will you use the print design?
We will use your design files to develop the final piece - we would like to purchase the design and receive the native files (must be InDesign) to make final edits, photo selections, etc ourselves and will manage the printing ourselves.
What content must be included in the print design?
A rough draft of content is posted in separate word document (MarketingPieceTextDraft). The content highlights six topic areas we are focused on and for which we create resources for our members. It also highlights the three areas of our new web site. I think that there should be two key areas per panel across three panels which correspond to the web site areas (Insights, Advocacy, Resources) but as I said, I'm open to different formatting ideas. If you can come up with a new way to format a brochure or a new twist on size/shape/layout, great!
We also need you to leave space to incorporate a staff listing (approx. 26 people w/ their titles and email addresses) as well as a blank panel for our sponsors.
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