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Book Info

Author's Name

Ezequiel Szafir


A book on Corporate Culture for Business Consultants and Human Resources practitioners. The book title is "Corporate Culture - A practical guide for Consultants and HR professionals". The book has three parts: introduction of the concepts of personality in individual psychology following Freud and Jung's theories, an in depth look at the process of formation and actualization of Corporate Culture (how does it happen, and how does it evolve) and finally a practical, questionnaire based method to Map Corporate Culture. I have added two pictures which you are welcomed to ignore. One is a drawing of a model which is a key content in the book, and the other is the back cover I used for the dissertation version of this work (it was my PhD dissertation) which included a text you may want to read and use, and the drawing which you DO NOT need to include, it entirely up to you. I also include a picture of me just in case you want to include it in the back cover, and mi bio.

Size Info

Trim size: 7" x 10",
Page count: 216,
Interior type: Color,
Page color: White,
Spine width: 0.507"

Target Audience

Who are your readers?

Key target segment: Business consultants, Human Resources professionals
Secondary target segment: Students, professors, and managers in general

What 3 things would you like to communicate to your readers with this design?

1 - Professional book, no amateur stuff
2 - It is practical, it is a guide, to the point, fun to read
3 - This is based on Freud and Jung, this is psychology applied to business

Style and Content

What colors do you want to see in your design?

I leave colors up to the designer. I want it attractive, nice, a book you want to have, and that would look good in the desk of a professional, people will say: whoo! that guy reads that crap, he must be smart :-) I have included in the brief book covers I like. You will see that I do not shy from strident colors such as yellow, green, orange, etc.

What colors do you NOT want to see in your design?

No restrictions, though I do not like magenta to be predominant.

Describe the style(s) you like (traditional, modern, etc.)

I prefer modern. Some book covers I like: "Subliminal, by Leonard Mlodinow". I know, the author's name is impossible, but the cover I like A LOT. Very different but cool: "War, by Ian Morris". Another one I find nice: "The Psychology Book" which is a color book from DK, a publisher that publishes good looking books. BTW, I find business books horrible.

What content must be included in your design?

(1) Title: "Corporate Culture - a guide for Consultants and Human Resources professionals"
(2) Author: Ezequiel Szafir, PhD
(3) Others: Freudian and Jungian principles applied to working organizations, a resource for practitioners, not sure, English in not my mother language, but something in this direction.

My bio: Ezequiel Szafir, PhD, has worked as a consultant for Arthur D.Little and McKinsey & Co., Partner Financial Advisory Services practice at Deloitte, Director for Strategic Planning and Operations at Nike, Vice President at Liberty Media, Group Managing Director at Cortefiel, and Vice President at Amazon Europe. He has studied at the Engineering School of UADE, has been a researcher at MIT, and received his Masters in Management from the ADL SOM and his PdH from Tilburg University in the Netherlands. In the past 20 years he has lived in Argentina, the United States, The Netherlands, Spain and in Luxembourg.



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