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LET ME TELL YOU ABOUT US:
We are a premium, all natural, designer chocolate gift bar company. We sell only milk or dark chocolate yet we offer an array of sku's to consumers. The difference between one 3.5oz chocolate gift bar and another, in our existing range, is the individual bar packaging (each bar is boxed in its own uniquely designed folding carton - 16pt SBS board). Our packaging has often been described as witty, fun, clever, brilliant, and somewhat irreverent at times. Each existing bar design typically evokes a strong emotional connection to the consumer. Many observers have likened our confection line to the greeting card business - but with very delicious chocolate as an added bonus!
HERE IS WHAT WE NEED:
We seek new Holiday 09 design(s) for our major retail partners. Christmas and/or Hanukkah. The only graphic design limitation is one's own imagination. The dimensions of each bar carton front panel is 3 inches high x 6 inches wide. That is the "canvas" space one must work within.
OUR TARGET AUDIENCE IS:
Our target audience historically has been those between @ 25 yrs and 75 yrs old. Annual household income $70k USD or greater. Statistically, it is mostly women that purchase gift chocolate. Although men too find our offerings perfect gifts for anniversaries, wedding and baby showers, bdays, all holidays, etc.
WE LIKE THESE DESIGNS:
This is best resource. Any new design(s) to be considered must be in line with what has been created thus far at Bloomsberry. This is probably the single best creative suggestion that can be offered. All submitted designs should be "bloomsberryesque".
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
It's ok to push the irreverent envelope. But keep it tasteful. Remember the goal is to create the most commercially viable design(s) possible. Commercially viable = high $ sales at retail level.
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