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Business Info

Business Name


What do you do?

Consulting company that manages american and foriegn consultants, primarily from Australia, Mexico and the UK. We oversee their roles, immigration, and ongoing projects in the United States. They need to Trust us, but also relate to us as their peers.

How many pages of print design do you need?


List the size requirement(s) for your print design

standard 8.5 x 11 for print

Target Audience

What is your industry?

IT and Business consulting

Describe the target audience for your print design

Young IT and business professionals/consultants; they are fashion-aware (read GQ, W magazine), early adopters with technology (most have ipads and will use a smart phone for communication), and extremely intelligent, so our layout and design as to communicate that we are their peers, but also trustworthy. We're a in NYC, so the document has to communicate an urban edgy-ness, whilst maintaining professional, but non-coporate feeling.

What 3 things would you like to communicate to your audience through your print design?

Visually creative/interesting

Style and Concept

What print design styles do you like?

Clean and modern, but we also enjoy a bold typeface to add texture to documents. We're not looking for all Helvetica Neue Ultra Light throughout, we like that font, but we also like a nice modern bold mixed in.

What colors do you want to see in your print design?

Greys like: Pantone 16416U
Oranges between Pantone 717U and P148U
any other colors that would follow this color scheme. We're not closed off to other ideas, but in general this is our brand color scheme.

What colors do you NOT want to see in your print design?

Pastels and flourescents

What adjectives should best describe your print design?


How will you use the print design?

We will use this program document to explain our program offerings to potential clients (consultants and agencies). This document may be the first introduction to our company, so we would like it to exude the qualities of our organization: we're young (no one over 40), entrepreneurial, and modern/urban

What content must be included in the print design?

The Following Four Section Headings:
PLEASE READ: We will use this document for 3 programs we have, each program has a different explanation/offering of the four words listed above, so we need to have each of the four words listed above designed in a way that will leave space for us to draft an explanation specific to each program. We have access to Aviary, Acrobat and potentially Illustrator, so please keep this in mind when designing. There should be space that is sufficient for 5 sentences of average length under each word.



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