- Award$425
- Entries393
- Creatives45
- Feedback/StatsGood
Updates
Business Info
Business Name
Simply Greeting Cards
What do you do?
Simply Greeting cards is a first of its kind app, available in the spring 2011, that will allow users to mail real greeting cards, envelop & stamp in all, instantly from their iPhone/iPad/iPod Touch.
Simply Postcards, now available on Apple mobile devices and directly from www.simplypostcards.net, allows users to share any image or photo as a real postcard. As a special offer to crowdSPRING designers, we invite you to send five free Simply Postcards to friends and family. Use the promo code: crowdspring5
How many pages of print design do you need?
The app will feature a full array of greeting cards and photocards from thank you notes to Christmas cards. Were reaching out to the www.crowdspring.community to design the greeting cards that will be able available in our app! For this design contest, were focusing on Congratulations/Graduation category. The top design for this challenge will be awarded $425, and! if we love your card, we will reach out to your with our designer compensation package. Were looking for 25-30 really well designed congratulations/graduation cards to include in the app when we launch and around 75 cards to be included on the website. The Designer Compensation Package includes: A commission for each card sold Your name on the back of every card you design 1 hyperlink directing users to a page of your choice A listing on our website with your bio and a link to your website/other work
List the size requirement(s) for your print design
All greeting cards will be 5.25 inches tall x 7.25 inches wide and will flip open horizontally. The card can either be a unique design or a photocard with room for one large photo. We want a good mix of both. We will request that traditional cards either be .jpeg or .pdf or if its a photocard, please prepare as a .png with a transparent background. Template is attached for use or reference.
Target Audience
What is your industry?
N/A
Describe the target audience for your print design
Simply Greeting cards will target both consumer and business users with its unique collection of card designs. iPhone users are tech savvy, split roughly 55% Male / 45% female and are more affluent that other smart phone users (40% have 100K+ incomes). We would like a balance between cards that appeal to males and cards that appeal to females.
What 3 things would you like to communicate to your audience through your print design?
Each card should choose one style/targeted occasion/use/ideal recipient and should seek to evoke one emotion. Targeted uses/occasion/people and emotion examples are below.
Style and Concept
What print design styles do you like?
Were looking for a variety of designs and targeted occasions/recipients for our congratulations / graduation cards. With that said, we would like the cards to have a more modern/urban feel to them due to the more affluent nature of our consumer. Examples of targeted occasions/uses/reasons/people to send a congratulations/graduation card:
General Congratulations
Congratulations on a new baby/expecting/new parents
Congratulations for an engagement/wedding/anniversary
Congratulations on retirement
Congratulations on graduation - general
Graduation from elementary/middle school
Graduation from high school
Graduation from college / graduate school
Dont forget, we want a good mix of non-photo cards and photo cards.
Examples:
Couple Congratulations: White Floral on Blue http://bit.ly/egL5iT
General Congratulations: Right Thing Happens http://bit.ly/hqhKm6
General Congratulations: Imagine, Achieve, Dream http://bit.ly/eVcY7E
Applause http://bit.ly/eDO90a
Retirement Congratulations: Now What? http://bit.ly/hsAI1K or http://bit.ly/eTG81a
Thumbs Up http://bit.ly/eoRmpz
New Baby: Footprints on Pink http://bit.ly/hocBy9 (would need to include congratulations on the front)
General Graduation: #1 Graduate http://bit.ly/hz7mxc (ours would not have any mention of nephew)
General Graduation: The Future Begins http://bit.ly/h9Z9PE
General Graduation: Congratulations http://bit.ly/gw2qEK
Who Cares About Algebra? http://bit.ly/fHt6Tz
You're a Big Dog Now! http://bit.ly/i45Chr
More Than a Diploma http://bit.ly/hnVcnE
Way to Go, Kiddo http://bit.ly/fk4yLE
What colors do you want to see in your print design?
There are no specific guidelines on the colors/color schemes; however, we do want our collection of cards to stand apart from the traditional themes/traditional card providers.
Well-designed cards, with an urban/modern feel that have a certain uniqueness about them. Your color and typography choice should align with the occasion youve chosen and the emotion youre attempting to convey.
What colors do you NOT want to see in your print design?
There are no specific guidelines on the colors/color schemes; however, we do want our collection of cards to stand apart from the traditional themes/traditional card providers.
What adjectives should best describe your print design?
All cards should strike one of the following tones:
Bold
Encouraging
Funny/Humorous
Inspiring
Light-Hearted/Simple
Religious
Flirtatious/Suggestive
Sweet/Romantic
How will you use the print design?
N/A
What content must be included in the print design?
There also are no specific guidelines on if you need text or the number of words to be included if you do include text. The angle for the design can be simply stated with images or include text for a targeted emotion or occasion.
If we rate your card a 4 or 5, it's in the running for the $425 crowdSPRING prize and we will be contacting you about enlisting in our designer program and including your design in our app/website. If we rate your card a 3, it's not exactly what we're looking for.
Please review our first two contests to get a feeling for our tastes and preferences:
Simply Greeting Cards, Thank You Cards | a crowdSPRING Print design Project http://bit.ly/dJwF2D
Birthday Cards, Simply Greeting Cards | a crowdSPRING Print design Project http://bit.ly/f2rj4R
Materials
Contract
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