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Business Info

Business Name

Red Model Management

What do you do?

A high fashion modeling agency in New York City. See
www.rednyc.com

How many pages of print design do you need?

A model card so one front of a template for one model image. One back of a template for 3-4 images. Then, a variation of that.

List the size requirement(s) for your print design

A template 5.5 X 8.5 inches, can be borderless or with a border but that is the finished size. If you need to vary the size for design element sake, that's fine. Smaller is ok, but not larger.

Target Audience

What is your industry?

Fashion industry incorporating mostly print, then runway, then television

Describe the target audience for your print design

Advertising agencies and casting directors for Tommy Hilfiger, Armani, Macys, Calvin Klein, etc.

What 3 things would you like to communicate to your audience through your print design?

Individuality, unique. Think Modern, think Apple/Mac. Incorporating elements of our new logo would be nice (zen elements, the color red, groups of three, three rods/bars, etc.). Typeface on cards can be similar to font of logo or completely different. No cursive,no calligraphy.

Style and Concept

What print design styles do you like?

Attached are various samples of standard composite cards which tend to be more conservative and models leave them with clients on a daily basis. Then, the showcards for runway which tend to be edgier and more graphic. Showcards are used only one time so have to be impressive, the packaging (envelope, wrap, ribbon, whatever) is used only once as well and has to impress.

What colors do you want to see in your print design?

Any colors are fine that match our logo.

What colors do you NOT want to see in your print design?

Again, if it doesn't look good with the new logo attached, don't use it.

What adjectives should best describe your print design?

Modern, chic, fashion forward, taste, and flair.

How will you use the print design?

Template used to drop model images in then will be printed. We send these to clients and will be used for the next few years. The other template variation of the design is a "showcard" used one time for show season (i.e. for this, simply change up the color or tint, number of images, etc. so it's the same sort of template but a little different as in the attached samples that say showcard). You're basically designing a template, then a fraternal twin of it for the showcard.

What content must be included in the print design?

On both the showcards and the daily composite cards must be:
1)Model's name
2) Model's sizes
Men:Height, Suit, Waist, Inseam, Shoe
Women: Height, Dress, Bust,Waist, Hips, Shoe
3) Our logo
The above items can appear on the front of the card, the back, or mix up one or two of the above for the front and/or back as in the samples attached.

Materials

Contract
Files

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