What do you do?
Commonwealth Edison Company, perhaps better known as ComEd, is a unit of Chicago-based Exelon Corporation (NYSE: EXC). Exelon is one of the nation's largest electric utilities, with approximately 5.4 million customers. ComEd provides service to approximately 3.8 million customers across Northern Illinois, or 70 percent of the state's population.
ComEd is an energy delivery company. We do not own power plants and we do not make electricity. We deliver electricity to your home or business. To do this, we manage more than 90,000 miles of powerlines in an 11,400-square-mile territory. Since 2001, we have invested more than $5 billion in our electrical transmission and distributions system to continue to provide customers like you with the quality service you expect and deserve.
Providing safe, reliable electric service to our 3.8 million customers is just part of what we do. We also help you discover new ways to save money on your electric bill, and show you how you can help the environment by decreasing your carbon footprint. We're doing our part for the environment as well.
Another ongoing priority at ComEd is finding new ways to improve our service to our customers. We pursue this goal through a variety of efforts that include:
*Programs to help you better manage your electric bills
*Championing investments in technology that can lead to shorter, fewer outages and better information that can empower you to make smart choices about your energy usage
*Demonstrating a spirit of community service
*Generous corporate giving
How many pages of print design do you need?
One Page; Front and Back
List the size requirement(s) for your print design
ComEd has embarked on a journey to enhance their Residential Billing statement so that it is easy for the customer to understand and provides more value. Weve been collecting specific feedback and suggestions from our customers on this topic since May of 2013.
The intent of this CrowdSPRING print design project is to provide our ComEd Marketing Research Team with several new mock-ups of our Residential Bill that incorporate the feedback weve gotten from internal and external customers while presenting the information our regulators require.
After this project, we will pass these mock-ups through focus groups and tweak the mock-ups until they align with the feedback from focus groups and social media, ultimately coming up with a production version of the bill.
Designers accepting this assignment should focus on producing a one page image (front & back) with payment coupon space, which incorporates feedback in the packet, and considers regulatory requirements.
Themes in the customer feedback include the following:
The most valuable components of the current bill are the bill summary, amount due, and due date.
The second most valuable piece of information is the usage graph and usage related data.
Meter information was the third most valuable piece information on the current bill.
Customers told us that:
The bill is too cluttered and needs to be easier to read. Simplification of the data is of value.
Infographics are appreciated by our customers.
Customers want to understand the difference between what is paid to ComEd for Delivery, what is paid to the supplier (sometimes ComEd), and what is paid to other parties (taxes, etal.)
Customers are interested in consumption and how their efforts to impact consumption change year over year.
Designers should focus on displaying the information in a nice to look at/easy to read format, but technical/utility specific accuracy is important.
It can be assumed that information on the current bill is required by regulators.
Regulators do not require any redundancy, do not require specific layout, and do not mandate how items are arranged on the page. For example: Current charge break outs with each line item are required however, the summary lines can be emphasized in one section or graph, while the details can be displayed elsewhere.
Though ComEd does have branding guidelines, the company is willing to flex from the standard should the ultimate design be favorable.
Data in the mock-ups can be made up but should make sense.
Designers can be connected to detailed feedback through ComEd.com/testkitchen and can find more information on the bill and ComEd at ComEd.com.
Additionally, there are some good suggestions in the FastCompany article found at the following link:
The entry window for this project is open until August 30th, 2013. Please submit early so that we can provide feedback before the window closes.
What is your industry?
Describe the target audience for your print design
Residential ComEd Customers
What 3 things would you like to communicate to your audience through your print design?
See customer feedback
Style and Concept
What print design styles do you like?
Something easy to read and understand while eye catching and focused on what our customers value. Graphical representations are preferred to simple text and numbers.
What colors do you want to see in your print design?
We do not want to restrict the desingners too much. Designers should be cognizant of the number and variation of colors contained as there are cost impacts to consider.
What colors do you NOT want to see in your print design?
Themes should be discernible to the color blind
What adjectives should best describe your print design?
Visual, understandable, simple, readable, creative, and innovative.
How will you use the print design?
The winning designs will be used as in marketing research focus groups. Based on feedback from those focus groups, ComEd will look to finalize a new Residential bill format for production in early 2014.
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