What do you do?
I am currently helping Deutsche Telekom to provide an excellent customer magazine, called BEST PRACTICE. It
shows how innovative information and communications technology supports
businesses and it provides insight into a wide range of industries.
How do companies and public-sector organizations deploy cuttingedge
solutions from T-Systems? And what does the future hold in terms of ICT?
Best Practice provides answers to these questions with features on recent projects, interesting reports, and interviews with experts from the business.
How many pages of print design do you need?
List the size requirement(s) for your print design
High 300 mm, wide 440 mm, quality 300 dpi, 15 to 20 % of the space will be needed for Headline/LeadIn,words/text
What is your industry?
ICT - Information Communication Telecom
Describe the target audience for your print design
The award winning magazine is published for CIOs, decision makers from large enterprises or public organizations, as well as for analysts, journalists and industry experts.
What 3 things would you like to communicate to your audience through your print design?
Team collaboration, cross company collaboration, crowd collaboration:
As companies need to have quick access to information and creativity, to expertise and ideas social networking conquers their way of communicating, co-engineering and collaboration with employees, suppliers, customers even competitors. So fare their ICT-landscape has been a kind of safe closed shop. In future it needs to be safe as well, but to keep it a closed shop will be in terms of competition very risky.
In other words enterprises need to cooperate with sometimes even unknown but welcome partners and ICT solutions help them to protect their communication, data and infrastructure.
Style and Concept
What print design styles do you like?
Pls download some samples from http://www.t-systems.de/tsi/en/28482/Hom...
What colors do you want to see in your print design?
All colors possible.
What colors do you NOT want to see in your print design?
not the corp color of Deutsche Telekom magenta
What adjectives should best describe your print design?
Innovation, IT, modern multiple devices, Openness with clear rules, connecting companies & people
How will you use the print design?
Showing this picture as examples for croudsourcing and collaboration. for print and web
What content must be included in the print design?
It might be good to keep the different radius of the three collaborations (worldwide with anybody, worldwide with other companies, just in one company but in case of our customers worldwide as well) in a matching coloration
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