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Creative Brief

Who are you?

We are a small, specialty coffee roaster & tea company based in Salem, MA. We have two cafes and a roasting facility from which we sell coffees and teas wholesale to other businesses.
We're very passionate about what we do and take great pride in offering the latest & greatest coffees out there to our customers.

Please visit www.jaho.com and my.jaho.com to find out more about us.

What do you need?

We need a design for decals on our delivery van (white dodge sprinter). There's model pictures included in the files below. Design for the side needs to be mirrored for the other side and the back (backdoors) also need a variation of the design. The back is arguably the most important as it's what most drivers see in traffic.

The van will be used to deliver coffees to our wholesale account and the design is for marketing purposes.

Who Is Your Audience?

Our audience is coffee shop/restaurant/hotel owners or managers who might see our van in traffic, while they are walking or while the van is parked and take an interest in our coffee.

The design must communicate our services, our amazing coffee and why they would benefit by buying their coffee from us.


We Like These Examples

No existing examples I can think of but while the design should be clean, professional and easy to read, please keep in mind that we are a very small, artisan-style roaster so it must be fun/unique and stand out.

We Absolutely Must Have

The following must be included:
-Jaho Coffee & Tea logo (included in the files)
-Name: Jaho Coffee Roasters & Tea Merchants
-Easy to read phone: 1-800-266-0159
-Address: 60 Wharf Street, Salem, MA 01970
-Our website: www.jaho.com or jaho.com
-Description of services, ie.: wholesale coffees & teas; training & equipment; organic & fair trade

The following are optional/up to interpretation:
-slogan: Give Up Bad Coffee for Good.
-We (heart) Coffee. with the (heart) being the heart design latte included in the files.
-references to artisan or craft roasting

the following are links to graphics on dropbox. these are optional to use and you may send me special requests for different types of graphics:

heart latte: http://dl.dropbox.com/u/1783256/IMG_0028...
espresso pour: http://dl.dropbox.com/u/1783256/img2.tif
coffee burlap: http://dl.dropbox.com/u/1783256/img3.tif
coffee cherry: http://dl.dropbox.com/u/1783256/img4.tif



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