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Business Info

Business Name

America's Best Coffee Roasting Company

What do you do?

We are wholesale coffee roasters currently catering to the needs of fine cafes and restaurants throughout California. We are looking to develop a line of coffees that will be sold in grocery and specialty food stores throughout the country.

How many pages of print design do you need?

1 label with the possibility of 4 additional and a bag design to follow

List the size requirement(s) for your print design

We are planning to sell our coffee in 12 oz bags. Standard 12 oz coffee bags are 3 1/4" (W) x 2 1/2" (G) x 11 3/8" (H). Standard coffee labels are 3" (W) x 4" (H). However, the label can be any other size or shape that will fit the bag with 5" (H) being the maximum height.

Target Audience

What is your industry?

Food & Beverage

Describe the target audience for your print design

grocery and specialty food market shoppers

What 3 things would you like to communicate to your audience through your print design?

1. Since our name is America's Best Coffee Roasting Company, we would like to emphasize how the coffee is roasted. Most coffee in the grocery stores emphasize origin or both. We would like to offer 5 different coffees ranging from light roast to a dark roast. For this label we would like to focus on the darkest roast that we will offer: French Roast. We are going to call it "Eiffel Tower of Power" but we would like to make sure that customers can easily decipher the darkness level or roast level (French Roast) by looking at the label. Our tagline is "Life, liberty and the pursuit of your perfect roast".
2. freshness and quality of product
3. our brand is trustworthy, reliable but never boring

Style and Concept

What print design styles do you like?

I have attached a mood board with examples

What colors do you want to see in your print design?

Our logo colors are pantone 186 and 7464. The colors used in the label just need to work with our logo. Black and White Photography would go well with our current company look and feel (www.ambestcoffee.com) but we don't want to limit the design to using b&w photography if you have a different direction you would like to explore.

What colors do you NOT want to see in your print design?

fluorescent colors

What adjectives should best describe your print design?

clever, unique, clean, refined, iconic, pronounced

How will you use the print design?

coffee label that will be applied to bags for resale

What content must be included in the print design?

The name of the coffee: Eiffel Tower of Power
Roast indicator of some sort
Company Logo*
Net Wt. 12 oz (340.19 g)*
*might not need to appear on label as we are planning on having a bag designed with logo and company information



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