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Business Info

Business Name

St. Elmo Shrimp Cocktail Sauce

What do you do?

Restaurants & Retail

How many pages of print design do you need?

2 Pages

List the size requirement(s) for your print design

Bleed - 8.625" x 11.125"
Trim - 8.375" x 10.875"
Recommended Live Area - 7.875" x 10.375"

Target Audience

What is your industry?


Describe the target audience for your print design

Upscale. Sophisticated. Upper middle class.

What 3 things would you like to communicate to your audience through your print design?

Bottled Cocktail sauce is very hot.
Available online at stelmos.com and at the following restaurant loctions - Harry & Izzy's Downtown, Harry & Izzy's on the Northside, Harry & Izzy's at the Indianapolis International Airport, St. Elmo Steak House.
One Add should be the full Ad as described in this brief. Second ad should be the same size but only be a full page image of the bottle of sauce + shrimp cocktail with flames coming off the top.

Style and Concept

What print design styles do you like?

Edgy, clean, one main focal point
font to match logo. Or wisdom script

What colors do you want to see in your print design?

Colors to match our logos. or colors utilized in the photos. dark / earth tones / and a deep red would be great.

What colors do you NOT want to see in your print design?

yellow or similar bright colors

What adjectives should best describe your print design?

Bold
eye-catching
funny
powerful

How will you use the print design?

magazine, online, web

What content must be included in the print design?

(Locations could be in bullet points but this is the info needed) Available online at stelmos.com and at the following restaurant loctions - Harry & Izzy's Downtown, Harry & Izzy's on the Northside, Harry & Izzy's at the Indianapolis International Airport, St. Elmo Steak House.
"Catch Fire in a Bottle" (larger font than below message)
"If world famous sinus-clearing fiery shrimp cocktail sauce is sophisticated; then yes, we are definitely sophisticated. (smaller font close to Catch fire message)
"Planning a holiday party or business meeting? St. Elmo and Harry & Izzy's has room sizes from 8 people to 100+. Call restaurant for details. (mid size font at bottom of ad by phone numbers)
St. Elmo Logo and Phone: 317-635-0636
Harry & Izzy's Logo and phone: Northside Phone 317-915-8045. Downtown Phone 317-635-9594
Picture of bottled sauce
Picture of shrimp cocktail sauce with graphics of fire rising from the shrimp cocktail bowl

Materials

Contract
Files

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