LET ME TELL YOU ABOUT US:
CNA Metals is a scrap metal trading company. We import/export scrap from all over the world, primarily buying from scrap yards and selling to mills. We have a growing reputation in the industry as a very reliable, stable company which focuses on our clienteles needs. As we expand into new markets and open up new offices, we would like to develop a solid brand image for ourselves. CNA is a family owned company who cares about its clientele, its employees, and the environment.
HERE IS WHAT WE NEED:
Create a one-pocket company folder that will hold individual sheets about each specific office as well as business cards to be sent to customers and/or handed out at trade shows etc. Should convey a very professional look that showcases our brand image and our motto (Our Success Begins With You). It should also showcase that we provide quality materials while ultimately serving the environment. Sample sell sheets can also be included. (Otherwise, our previous sell sheets will be used)
While I haven't finalized the wording yet, we are looking to go with the theme of being a triple bottom line business: profits, people, and planet. Our basic message is the following:
We care about:
Profits: To be financially stable for our suppliers and customers so that we can provide the best financial support to them.
People: To create and sustain long lasting relationships with our suppliers and vendors and provide the best customer service to them
Planet: To be a leader in recycling so that we create a sustainable environment for the future generations.
A 9 x 12 one-pocket folder (die-line attached) with business card slit in the right-hand pocket that clearly showcases our brand image. Die-Line to be used is attached below.
OUR TARGET AUDIENCE IS:
Our target audience are owners and traders of scrap yards/ scrap mills, shipping companies, bankers, and international agents which specialize in scrap.
WE LIKE THESE EXAMPLES:
I have attached our previous brochure. (I will do so within 24 hours) We chose to go with the sustainable environment theme fully as we wanted to completely stand out from our competitors. This year we would still like to focus on the green theme but incorporate some pictures of scrap metal as well to make it more relevant to our target audience.
One example which hits the way we would like to be displayed is Nucor's website. www.nucor.com. They use conservation of the environment very effectively with the metal industry.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We absolutely must have our company logo on the front of the brochure and our motto of Our Success Begins With You. In addition, since we keep expanding, the only contact information I would like on our brochure is our website addresses: www.cnagroup.com and www.cnametals.com. The individual offices contact information will be on the separate sell sheets. Our color scheme revolves around green and white.
The brochure will be printed with a UV coating to give it a high-end look.
In the area where the business card would go, our website addresses should appear in the case a business card is not used.
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