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Business Info

Business Name

Convurgent Publishing

What do you do?

Convurgent Publishing is focused on the publication of textbooks related to a wide range of healthcare topics.

Convurgent authors and executive editors are often tenured healthcare, public health and technology leaders with key positions in hospitals, universities, physician practices and healthcare payer organizations.

How many pages of print design do you need?

Multiple Pages. Front book cover, back cover, spine and a final 3D image of the book cover as well. See sample past book covers at: www.bridgingthedivide.info www.mhealthbook.info The book cover file will also be used for marketing. PLEASE NOTE: There are templates attached to this project to follow for the formatting of the book cover.

List the size requirement(s) for your print design

A PDF template has been provided that contains detailed size requirements. Preliminary designs should be figured for a 7 x 10 paperback book cover with a spine. Current estimated number of pages in the book is in the range of 450-600.

The front cover will also be used for eBook versions.

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

Universities, Schools of Public Health and Schools of Medicine, Hospital operators (hospital employees of all types), Physicians, Nurses, Physician Practice Administrators, Healthcare policy makers (federal and state), Information Technology professionals, healthcare consultants and students in public health and medical degree programs

What 3 things would you like to communicate to your audience through your print design?

- Clinically focused text

- Healthcare transformation

- Population Health

Style and Concept

What print design styles do you like?

Simple and clean is better, compared with a complicated graphic.

What colors do you want to see in your print design?

The first edition of this text utilized green and blue. You can see this at www.clinicalintegration.info
We would like this edition of the book to use totally different colors and graphics. We want it to look unique from this version.

What colors do you NOT want to see in your print design?

We DO NOT want the same color scheme as seen in these websites and associated books:

http://clinicalintegration.info/
http://www.mhealthbook.info/
http://bridgingthedivide.info/
http://www.population-health.info/

What adjectives should best describe your print design?

Bold, Clear, Catchy, Eye grabbing, Clean, Simple, Academic, Innovative

How will you use the print design?

Book cover, print and digital versions as well as marketing materials to promote the book

What content must be included in the print design?

ON THE FRONT COVER.
Book title:
Clinical Integration: Population Health and Accountable Care
Third Edition

Executive Editors:
Ken Yale | Thomas Raskauskas |
Joanne Bohn | Colin Konschak

Bottom of front cover.
Foreword by (TBD) Just use the name: Jonathan Doe for now as a placeholder
[Note to Designer: author of the foreword to be provided at a later date as it is not yet determined, but this title with space for the author's name needs to be below the Executive Editors]


ON THE SPINE OF THE BOOK.
1. Book title: Clinical Integration: Population Health and Accountable Care
Third Edition

2. Last names of the executive editors

3. Convurgent Publishing Logo (similar to as its shown on the book at this website: www.population-health.info)



ON THE BACK COVER.
Top of the back cover:

Clinical Integration: Population Health and Accountable Care , Third Edition offers a comprehensive collection of fresh insights on the evolution of clinically integrated networks (CINs) and accountable care organizations (ACOs) across the United States (US) healthcare system. This edition examines the early effects of the Affordable Care Act, and updates the chapters on financial management, quality, primary care, regulatory, leadership, network evolution, health information technology and comparative effectiveness research. It also introduces a number of new topics that are becoming an important part of the health care system as these networks are developing, with discussions on patient engagement, industry accreditation and standards, care coordination, and behavioral health integration with medical care. This is a rigorously researched textbook and desk reference manual appropriate for health plans and providers, academic medicine, health services research, physician leaders, healthcare policy makers, public health and other government officials, and healthcare legal staff.

Middle of the Back Cover:
[NOTE to Designers] Leave blank space for 4 or 5 short quotes from people who read the book before it is released. Feel free to put in some dummy quotes just to show what it would look like.

Bottom Right Corner of Back Cover:
Space as indicated in the attached PDF book cover template for the barcode with the text "Price $99.99 U.S." above the barcode space.

Bottom Left Corner of the Back Cover:
Convurgent Logo

Materials

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