• Award$450
  • Entries0
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Business Info

Business Name

Hoffman Chiropractic & Wellness Centre

What do you do?

We are a holistic wellness centre focused on chiropractic, nutrition, laser, homeopathy. We pride ourselves on giving people drugless solutions to dozens of health problems.

How many pages of print design do you need?


List the size requirement(s) for your print design

Brochure - Document Trim Size 279mm x 216mm, Full Bleed Size 282mm x 219mm.
Postcard - Document Trim Size 216mm x 139mm, Full Bleed Size 219mm x 142mm

Please use full bleed size for artwork.

Target Audience

What is your industry?


Describe the target audience for your print design

Primary demographic is women aged 30-60, married, with kids, family income >$100K, health-oriented, post-secondary degree or diploma. Key values are family, health, social circle, positivity.

What 3 things would you like to communicate to your audience through your print design?

Not your average chiropractor - more advanced methods for helping a wider variety of problems. No risk to find out if we are right for you. We can help fix the underlying problem, not just the symptoms.

Style and Concept

What print design styles do you like?

Clean, contemporary, modern, but not ultra-modern. Not flowery.

What colors do you want to see in your print design?

Logo colors, nature tones, sage/moss green, burnt reds/oranges, sky blue(not too much)

What colors do you NOT want to see in your print design?

Pink, neon

What adjectives should best describe your print design?

Impressive. Inspiring. Motivating. Approachable.

How will you use the print design?

Brochures - in house referral generation
Postcards - coordinated admail campaign

What content must be included in the print design?

Uploaded content should be used: all text must be included somehow. The only graphics that MUST be included are the scans and the logo.Our design is for a rough idea only. We own the rights to the happy family picture, but feel free to take it or leave it. All other graphics are for an idea only, we do not own the rights, so use your discretion. I like the pain pictures, more for the postcard because it is less targeted than the brochure, but I really need the concept of "a friend talking to the reader, trying to help them" to come through clearly. The winning design will likely be the one that most convincingly captures that concept.



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