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Business Info

Business Name

Little Flower Yoga

What do you do?

Little Flower Yoga specializes in creating yoga & mindfulness programs for schools that develop students mental, physical and emotional wellness. Our work is rooted in the desire to see all children embrace their potential, and to help children live their lives with joy, secure in the knowledge that the world holds great wonders for them and that they have great gifts to share with the world.

In addition to our classes for children, Little Flower offers a comprehensive teacher training certification in childrens yoga, and staff development workshops for schools and youth organizations.

Our program is based in New York City, and much of our work is directed towards making sure all children, regardless of economic circumstances, have access to these life changing practices.

How many pages of print design do you need?

Two Sided rack card

List the size requirement(s) for your print design

Rack Card - 4 by 9 inches (vertical)

Target Audience

What is your industry?

Yoga and Education

Describe the target audience for your print design

We have two related target audiences. The first is people who are interested in teaching yoga to children - this audience is largely composed of women from about 25 - 45 years old. Many of them are yoga teachers already, but also can be school teachers, occupational therapists, guidance counselors, and others who work with kids already and are looking to add to their skills.

Our second target audience is school administrators who might be interested in including yoga classes in their school. This audience is very broad in terms of age but is a very professional group that appreciates clarity and a straightforward approach.

What 3 things would you like to communicate to your audience through your print design?

1. We are dedicated to giving children a joyful experience.
2. We are a professional organization that you can trust.
3. We are committed to making yoga accessible to all children regardless of economic circumstances.

We are trying to portray an image that is both joyful and welcoming, but also professional and academically rigorous.

Our goal is to be clearly seen as a leader in the children's yoga world, especially when it comes to school based yoga programs. Our school yoga programs are much more then exercise - we are unique in the sense that we are rooted in education principals and our curriculum incorporates all aspects of yoga including building community among students, developing self awareness and emotional regulation, improving focus and concentration skills, reducing stress and anxiety, and improving overall health and wellness.

We also place a high priority on what we call the Compassionate Classroom - we train our teachers in communication and classroom management skills that help children feel seen, respected, and learn to make their own positive choices. Much of our work is in challenging urban schools and we want people to know that our teachers are trained and prepared for the challenges of an urban school environment.

Style and Concept

What print design styles do you like?

I am looking for something that feels joyful and happy, but also is relatively clean and professional looking. I also want the project to have a feel that coordinates with (but doesn't copy) our website: www.littlefloweryoga.com

What colors do you want to see in your print design?

Our logo is purple and green (will upload). We want to use the existing logo and also pull colors from our website www.littlefloweryoga.com. If you click through the headings in the website, the sidebar will change color - these are usually the colors that we pull from. The green is the main color

What colors do you NOT want to see in your print design?

no red

What adjectives should best describe your print design?

joyful, simple, clear

How will you use the print design?

Handout material on display tables at conferences and expos, in conference and event folders and gift bags.

What content must be included in the print design?

the logo, school yoga program info, teacher training info, website: www.littlefloweryoga.com,

I'll upload our logo and pictures that you can choose from. Here is some copy that you can use. I am ok with the copy being shortened if necessary but of course want to include as much info as possible. I also think it would be great to include one or two quotes from our testimonials page if it works: http://www.littlefloweryoga.com/testimon....

School Yoga Program: Bringing yoga to school is a simple way to make students lives healthier and happier. Little Flower specializes in providing engaging classes that develop students mental, physical and emotional wellness. Creating a safe and joyful space where children learn how to practice being the best version of themselves is our priority. Our curriculum is designed to help children learn lifelong wellness skills, reduce stress and anxiety, improve focus and concentration, increase emotional regulation and learn to make positive choices. We offer in-school and after-school yoga classes for children, as well as staff development programs that require no prior yoga experience.

Teacher Training: Teaching yoga to children is a extraordinary privilege and challenge. Little Flower Yoga offers a comprehensive and professional Yoga Alliance certified teacher training that gives you the tools to engage and inspire all children regardless of circumstance. Our training prepares you with the youth development knowledge and classroom management skills that are vital for success, as well as the tools to create yoga based curricula for preschool through high school students.

General LFY Description: Little Flower Yoga is a New York based organization providing yoga programs to schools and community organizations. Classes are rooted in youth development principles and address childrens holistic wellness needs in a respectful and compassionate teaching environment. Our program grew out of a dedication to helping all children meet their potential for physical and emotional health. We strive to help children live their lives with joy, secure in the knowledge that the world holds great wonders for them, and that they have great gifts to share with the world.

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