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Business Info

Business Name

Charleston Building & Development

What do you do?

Charleston is a luxury home builder in the Chicagoland area. We specialize in the custom home market.

www.charlestonbuilding.com

How many pages of print design do you need?

1

List the size requirement(s) for your print design

8 1/2 x 11

Normal letter size paper

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your print design

High end home buyers. Our buyer is very educated, has a high income. Often times they are doctors, lawyers, ceo's, cfo's, upper management or successfully self employed. They like the luxury lifestyle and want to see beautiful homes with features that are eye catching and different.

What 3 things would you like to communicate to your audience through your print design?

Luxury
Creative
Quality

Style and Concept

What print design styles do you like?

I don't like overly modern design. I would like this to be transitional. I don't want to be boring and traditional but I also do want to be cold and modern.

What colors do you want to see in your print design?

I am open to ideas.

What colors do you NOT want to see in your print design?

no neon colors

What adjectives should best describe your print design?

classic, transitional, wow, interesting

How will you use the print design?

This design will be a marketing handout that will be taken by our prospective buyers for them to remember our homes by. This will often times be the first contact we have with our buyers. This piece needs to give them the interest to look us up and/or contact us.

What content must be included in the print design?

Mostly pictures. I will attach many options of pictures.

Materials

Contract
Files

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