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Business Info

Business Name

Ivey Business School

What do you do?

The world craves better leadership, and there is no shortage of books, sound bites and so-called experts on the topic. Yet ongoing issues in business and other sectors around the world indicate that the problem of leadership has not been solved. Ivey has been at the centre of leadership thought, inquiry and education into what makes a better leader. Beginning with our multi-disciplinary examination of the leadership failures and successes relating to the global financial crisis of 2008-2009, we have made research, teaching and outreach on leader character our distinct differentiator in the vast leadership space.

How many pages of print design do you need?

Front and back cover ideas

List the size requirement(s) for your print design

Cover is approximately 7X10 inches

Target Audience

What is your industry?

Education and Universities

Describe the target audience for your print design

Leaders in the private, public and not-for-profit sectors, academics and students

What 3 things would you like to communicate to your audience through your print design?

As a leader, character is the driver behind the quality of your judgment and decision making. Strong leader character is what truly differentiates leaders. Failures in decision making from the catastrophic disasters of the 2008 global financial crisis to the shortcomings in our personal lives can often be traced to character-based issues such as lack of humility, close-mindedness, impatience or lack of courage. And conversely, outstanding performance and transformative initiatives are anchored in character such as drive, accountability and collaboration.

1. Underpinned by cutting-edge research and immersed in real-life experiences that stress-test the quality and depth of your character, the book will redefine your view of leadership

2. Youll understand how the virtues, values and traits of leaders like Nelson Mandela made him such an effective leader.

3. You'll develop tools that enable you and your organization to master the character elements of your leadership on who you are, not what you do and transform you into the leader youve imaged you could become

Style and Concept

What print design styles do you like?

Modern, simple, intriguing

What colors do you want to see in your print design?


What colors do you NOT want to see in your print design?

Colours that are not in our primary and secondary colour palette

What adjectives should best describe your print design?

Simple - can include a straightforward type concept, as well as image driven concepts

How will you use the print design?

Book cover

What content must be included in the print design?

Character: The Breakthrough Leadership Dimension


Mary Crossan and Gerard Seijts
with Ghost Writer*

*The name is to be determined



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