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Creative Brief
Who are you?
CDG Retail is a newly formed company focusing on Developing/planning/leasing and operating Shopping Malls in China and Asia Pacific. We need a brand building marketing brochure/copy (developed to be bi-lingual).
The project will be done in English and then translated into Mandarin (Chinese). The materials should leave space for bilingual copy as it will be translated and printed in Shanghai.
What do you need?
Bi-lingual marketing materials including at a minimum:
1. Introductory Brochure (detailed)
2. Introductory Takeaway (handout)
3. Copy (in English) that can also be used within our website
Who Is Your Audience?
1. Industry
2. Media
3. Tenants (GAP, Zara, Uniglo etc..)
Requirements
We Like These Examples
Will be attached as a followups
We Absolutely Must Have
The collateral materials listed above
Bi-lingual marketing materials including at a minimum:
1. Introductory Brochure (detailed)
2. Introductory Takeaway (handout)
3. Copy (in English) that can also be used within our website
Materials
Contract
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