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Business Info

Business Name

Cambridge Trading Research Ltd.

What do you do?

We provide trading courses and education for traders and investors. We also provide software solutions to traders and investors.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

The advert will be going out as a one page printed ad in magazines as well as email i.e. A4/Letter format. We will probably ask the winning designer to do two more designs (for an additional fee) in half page and quarter page format.

Target Audience

What is your industry?

Financial Services

Describe the target audience for your print design

Anyone interested in trading and investing more profitably.

What 3 things would you like to communicate to your audience through your print design?

1/ They will learn something valuable
2/ Unique Experience i.e. course and dinner held at King's College Cambridge.
3/ Professional Course by Market Professionals i.e. **NOT** one of the many 'get rich quick' schemes often advertised. This course is the genuine article.

Style and Concept

What print design styles do you like?

Professional

What colors do you want to see in your print design?

Traditional but happy to have key points in bold/more highlighted.

What colors do you NOT want to see in your print design?

Pink

What adjectives should best describe your print design?

Professional, Eyecatching

How will you use the print design?

In magazines as a print ad, in emails and on the web.

What content must be included in the print design?

Please see the attached word document. VERY welcome to change the order and arrangement of the information, especially if you have experience in marketing and can make better use of the key 'W's.

We have also bought a number of images of cambridge university, so would like to use some of those (attached) as background images, montages or banner... very open to creative ideas here. Also welcome to use your own images if they are rights free.

Many thanks for taking the time to read this brief. We look forward to seeing the designs!

NB Adobe Garamond Pro and Bold used for Marney Capital sponsor together with 'Velador' image - please advise it font needed.

Materials

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