What do you do?
Integra Group is an IT company. We are specialist in project development, implementation, integration and maintenance of information systems. Our objective is to provide our clients with quality and innovative information products, solution and services that improve our clients business. Our sales target audience are enterprises and medium sized companies. Inside these companies we target directly IT managers or general managers - decision makers (we don't target general public).
We are private Croatian company and we do our business mainly on the domestic market.
How many pages of print design do you need?
List the size requirement(s) for your print design
230 X 195 mm or diameter 195 mm
What is your industry?
Inormation Technology - IT
Describe the target audience for your print design
Our target audience for this project is wider that our target audience in general business. This mouse pad would be given to our customers (to all their employees), participants on our marketing events, potential customers (our sales team when trying to win some new customer always take some small Integra Group reminder) and to all other people who contacts us in almost any way. This is wide scope of people working in different industries, some of them are public, some not.
What 3 things would you like to communicate to your audience through your print design?
Style and Concept
What print design styles do you like?
Regarding our marketing material we insist on creative, innovative but clever solutions. We try to have attractive materials that are practical and functional at the same time. We avoid giving marketing material that is great in creative but have no function so people throw it. If it's functional in everyday life - Integra Group wont be forgotten. :-)
In our marketing material we avoid having direct associations to IT industry. For example we don't have branded memory sticks, mousses, ... Most of our customers are experts in the field of IT so they already have all smart gadgets.
Our corporate color is blue, grey and white. This is a mix based on our logo (attached). We don't have any special directives regarding design, although all recent marketing material was "light" - white with discrete blue details. Our marketing material is "pure" without too much details and colors.
What colors do you want to see in your print design?
Our corporative colours are ight blue, grey and white but depending on concept we can work in any colours that goes with ours corporative colors.
What colors do you NOT want to see in your print design?
There are no strict bands.
What adjectives should best describe your print design?
Usefull, Esthetic and Fun
How will you use the print design?
Mouse pad will be shared though direct marketing campaing, mostly.
What content must be included in the print design?
local calendar (with marked non working days)
All files are attached, without calendar.
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