• Award$300
  • Entries32
  • Creatives4

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LET ME TELL YOU ABOUT US:

This Calendar is for Eastbridge Affordable Housing Corporation. We are a new nonprofit corporation. The Calendar will publicize our plans to build apartments for active seniors and retirees.

To get a basis for the designs, please see the website of Columbia Colony Senior Residences located in Atlanta, GA. We like their pictures of buildings, amenities and people. They also build affordable apartments for active seniors.

Their link is www.columbiares.com/communities/senior.a...

CLICK "Photo Gallery" to see the kind of photographs we want of people, interiors, exteriors and colors.

HERE IS WHAT WE NEED:

+ Color Calendar, The Year 2010

+ Size of calendar can be 11" X 18" or another common size for printing a poster calendar.

+ Color & Size of calendar dates should be easy to read on the wall of a kitchen or office

+ Attractive design should inspire families to put calendar on kitchen or office wall

+ Effective Messaging should inspire ADVERTISERS to purchase ads

OUR TARGET AUDIENCE IS:

+ Senior citizens, especially over 70 years old, who can benefit from the services, amenities and

secure environment our apartments will offer

+ Relatives & friends of senior citizens who are concerned for their wellbeing

+ Women are the majority of our target audience

+ Our apartments and image will be similar to Columbia Residential Company, Atlanta, GA

WE LIKE THESE DESIGNS:

+ We want a unique and eyecatching calendar design ..... Eye Candy ! ! !

+ Calendar illustrates a lifestyle that is a step up from what many of our target seniors currently have

+ The links below illustrate our goals for high quality apartments for active seniors:

www.columbiares.com

www.ospreypc.com/main.cfm?do=seniorHousi...

www.oakhammock.org

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

+ January thru June printed on one side

+ July thru December printed on the other side

+ Layout to include Months, Advertisement spaces and Photographs

+ Designer can start with the 2 different layouts in the attached Excel worksheets

+ Designers will recommend layout(s) to achieve the "design goals of the calendar"

Things we DON'T LIKE

+ Dark backgrounds

+ Poor contrast

+ Hard to read letters, fonts, & text

IStockPhotos We Like:

#2478301 Home Theater

#6205592 Gazebo

not found Apartment building exterior - similar to Columbia & Osprey properties

#4679481 Grandmother & grandson

#544212 Grandparents & child

#662811 Grandmother & grand daughter

#5804193 Extended family

Materials

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