LET ME TELL YOU ABOUT US:
This is a book on how to use PowerPoint in business, not for presentations (these books have been done to death) but for small group discussions or for standalone reports.
Title and Subtitle
Speaking PowerPoint: The new language of business decisions
A guide for developing boardroom-style slides for small group discussion or standalone reports
The book's premise is that visuals + text together are clearer, more persuasive and more memorable and so PowerPoint is a great tool for selling ideas in business. But most business people are not graphic designers, don't know how to communicate with text + images and end up creating slides that are amateurish and incoherent. This book shows how to communicate clearly, persuasively and attractively through slides.
HERE IS WHAT WE NEED:
Need front cover design and final artwork in print-ready format for Amazon's BookSurge print-on-demand. https://www.createspace.com/Products/Boo...
Book cover is 10" h x 7" w
Back cover can be a followup project.
OUR TARGET AUDIENCE IS:
Business professionals in Fortune 1000 businesses, especially in marketing, market research and strategy roles.
WE LIKE THESE DESIGNS:
We like business books like Iconclast, Tipping Point, Black Swan, Blink, Brain Rules with a simple white background and simple image. We think the same cover treatment will make people put our book in the same category.
HOWEVER, this is just a gut feeling. We're interested in seeing other creative approaches. We do like less cluttered, more simple design. But not necessarily static/boring. Splashes of color, angled text, etc would be interesting.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Ideas/feelings we're trying to convey
1. this is a NEW business skill you need to learn (never taught to communicate with visuals in business school; didn't have access to technologies like PowerPoint, clip art, Google images before). People should feel a sense of urgency and excitement that this is a trend they need to keep up with
2. visuals + text will get people to agree and support your ideas. Your colleagues will be impressed, your boss will approve your ideas, your slides will look great and you'll feel proud to show them.
Visually, I'm imagining a conference room table with a few (young, hip, attractive?) business persons (or silhouettes) gathered around a polished boardroom table to discuss a business idea, holding PowerPoint slide printouts. But that's very linear thinking. I am open to other creative ways to express the same thing.
VERY IMPORTANT: Do not want to suggest the book is for speakers using PowerPoint in front of an audience. People see "PowerPoint" and immediately think "presenation". We will get a lot of book returns if people misundertand the book's premise. The book is about using PowerPoint as a replacement for Word for creating business reports (very common in Fortune 1000 companies) rather than for presentations.
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