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Business Info

Business Name

Sawhney Enterprises, Inc.

What do you do?

Management Consultant, Professor and Author

How many pages of print design do you need?


List the size requirement(s) for your print design

Front and back Pages of a Book Jacket

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your print design

Mid-level executives in small as well as large corporations who are interested in improving revenue and profit growth at their companies and seek to lead a business unit in the near future.

What 3 things would you like to communicate to your audience through your print design?

1. We need to list the book title ("Fewer, Bigger Bolder: From Mindless Expansion to Focused Growth") and the author names (Sanjay Khosla and Mohanbir Sawhney)
2. We want to convey the key idea of the book - Growth comes not from doing more, but being better at what you do - Make Fewer Bets, but Bigger and Bolder bets
3. We want to set ourselves apart by saying that we show you HOW TO IMPLEMENT our ideas and not only leave you with strategy ideas.

Style and Concept

What print design styles do you like?

The style should be contemporary, yet eye-catching
Bright colors (red) are better for getting attention on a bookshelf
The style and font should convey authority and gravitas
There should be some creative art on the cover that echoes the ideas of "Fewer, Bigger, Bolder"

What colors do you want to see in your print design?

Black text on Red preferred. We are open to other colors around the Red palette

What colors do you NOT want to see in your print design?

Yellow, Greeen, Grey

What adjectives should best describe your print design?

Bold, Authoritative, Expert, Eye-Catching, Stand out.

How will you use the print design?

In the book jacket cover for a print book

What content must be included in the print design?

Book Title: Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
Authors: Sanjay Khosla and Mohanbir Sawhney
Publisher: Penguin



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