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Business Info

Business Name

Six Row Brewing Company

What do you do?

Six Row Brewing Company brews small batch, hand-crafted, ales and lagers, distributing to both Missouri and Illinois along with an on-site pub at the brewery. We package our beers both in kegs (draught) and bottle form. We have out most popular year-round styles but also do small batch collaborations with restaurants and retail "on premise" locations.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

7" H x 4" W bottle label.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Age 21-45, white, predominantly male, beer aficionado (aka beer "nerd") living in the St. Louis metro area.

What 3 things would you like to communicate to your audience through your print design?

1. Quality of the product - Small batch, hand-crafted
2. Collaboration
3. We have fun!

Style and Concept

What print design styles do you like?

This is an incredibly small batch of craft beer aged in Buffalo Trace Bourbon barrels so it needs to be interesting and fun. Really have lots of room for creativity. Can be classic (we are history buffs) or contemporary. Considering the name is "Buffalo Killer" could go many directions.

What colors do you want to see in your print design?

Red, tan, brown, white, but am open to other colors as this is a "one-off" style of beer and not one of our core brands that would require following of our color scheme.

What colors do you NOT want to see in your print design?

pink, chartreuse, lime green, blaze orange.

What adjectives should best describe your print design?

Fun, unique, eye-catching but not offensive.

How will you use the print design?

It will be the main "brand" front label on a 22 oz "bomber" bottle.

What content must be included in the print design?

Must include all of the essential elements of an alcoholic beverage label as governed by the Alcohol and Tobacco Trade Bureau. http://www.ttb.gov/pdf/brochures/p51903....

Must include:
Brand Name: Six Row Brewing Company
Class Designation: "Ale"
Fanciful Name: "Buffalo Killer" can include "Ale" as part of the name dependent upon the design.
Brewery Address: "Brewed and bottled by Six Row Brewing Company, St. Louis, MO". Would like to include the website sixrowbrewco.com
Alcohol Content: "9% Alc. by Vol."
Net Contents: "1 Pint, 6 Fl. Oz."
Health Warning Statement:

"GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems."

Materials

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