• Award$475
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  • Creatives20

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Creative Brief

Who are you?

We are a fun, little company that makes plastic wine bottles for airlines, cruise ships, sporting and entertainment venues. We live in the San Francisco Bay Area and we love the active, California lifestyle that incorporates good food and great wine. When we are not working, you can find us cruising the bay in the company boat, toasting wine at a Giants or 49ers game or enjoying the sunshine at a backyard BBQ. Aside from that, we became a certified Bay Area business last year and we are working to install solar power to manufacture our bottles, which are produced right here in Northern California.

What do you need?

We need a fun, sophisticated, well-branded, communicative and focused brochure for our EnVino plastic wine bottles. We want to emphasize the different aspects of the product. This includes the green advantages such as lower greenhouse gas emissions, less air pollution and less water consumption used during the production phase. Our bottles are recyclable, lightweight, shatterproof and stay colder longer than glass. Many of our winery customers see big savings when shipping wines in EnVino bottles instead of glass bottles.

Who Is Your Audience?

Our audience is diverse. Our customers are wineries of all sizes, brand managers of said wineries and our bottle distributor partners. We also seek to influence large catering companies, like CenterPlate and Bon Apetit and beverage managers at airlines and cruise ship companies. Our end users are the young at heart, active, outdoorsy aficionados of the good life, including great food and wine.

Requirements

We Like These Examples

We really want this brochure to focus on lifestyle factors. Examples of sites, images and designs we like are CopadiVino.com, GoVinowine.com, Frogsleap.com and Bonnydoonvineyard.com.

We Absolutely Must Have

We MUST have our logo and some or all, of our product photos. These are attached.

Materials

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