• Award$300
  • Entries22
  • Creatives8

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Creative Brief

Who are you?

Union Shopper is one of the leading member benefits organisations in Australia. The group utilises its volume purchasing power to provide savings on a wide range of products and services.

We help to provide members with the best possible savings on a variety of goods and services, and we do this by selling directly to members, providing quotes from our network of suppliers or referring them to one of our preferred suppliers

Core products and services are electrical & whitegoods, travel & accommodation, motor vehicles and insurance. Other services range from furniture, flooring, perfumes, pharmacy, kitchenware, adventure gear, baby goods, mobile phones (and lots more)

Member Plus
We will be shortly launching a new, wholly owned subsidiary called Member Plus which will harness the existing infrastructure of Union Shopper to offer the same benefits and services to non-union client groups.

What do you need?

We wish to produce a single-fold DL brochure for Member Plus and then base our other marketing materials around this.

The image we wish to project is corporate and professional, vibrant, contemporary and sharp.

We will be targeting large corporate groups but also smaller community groups. The branding should appeal to both demographics but the corporate arena is the focus.

The branding will need to be appropriate for both online and offline content. The types of materials we will be looking to apply the branding to in future include pull-up banners, website, brochures, corporate profile, letterheads, business cards, magnets, advertisements, promotional material.

The emphasis of the branding is to be on the benefits and the products and services offered not just the members of the service.

Who Is Your Audience?

Our audience is both large organisations who wish to participate in the Member Plus program and their members/employees/associates.

We are placing a particular emphasis on professional groups.

Requirements

We Like These Examples

Attached are an advertisement and brochure prepared for Union Shopper (Member Plus's parent organisation). We are very happy with the branding and its application across a variety of mediums (brochures, advertisements, promotional material) and would be looking to do the same for Member Plus.

The 'look' for Member Plus should be very different to Union Shopper (we do not want to confuse these two brands) but the idea of similar themes/images running throughout different marketing mediums is what we wish to replicate.

We Absolutely Must Have

Please see "Member Plus DL Brochure.doc" attached for requirements.

Materials

Contract
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