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Business Info

Business Name

Haute Boards SUP Stand Up Paddle Boards

What do you do?

Haute Boards is a Stand Up Paddle Board company. We supply paddle boards to wholesale and retail customers. We are based in the Mediterranean but hope to be a world wide SUP brand. We currently have a board line of 7 models. We need a brochure design to display our Stand Up Paddle Board line while also displaying Stand Up Paddle Boarding as a sport. SUP is relatively new so our brochure should also briefly display the sport. SUP is the world's largest growing water sport and is available to almost any one. SUP boards can be used in any body of water and people can learn the sport quite easily so the brochure should show the accessibility and wide range of users and conditions.

How many pages of print design do you need?

We would like the brochure to be folding and between 4, 6 or 8 pages. We don't need a specific number and would like to leave this up to the designer

List the size requirement(s) for your print design

We don't need a specific size for our brochure. We would like to leave this up to the designer.

Target Audience

What is your industry?

Entertainment and Sports

Describe the target audience for your print design

Water sports enthusiasts, surfers, boat owners, people who like to be outdoors, people who like to be on the water. Stand Up paddle boarding is for everyone, we want to target both men and women but we want a "surfer vibe" feeling for our brochure.

What 3 things would you like to communicate to your audience through your print design?

1) Stand Up Paddle Boarding with Haute Boards is fun

2) Stand Up Paddle Boarding with Haute Boards is adventurous

3) Haute Boards has the right stand up paddle board for you

Style and Concept

What print design styles do you like?

These are links to two brochures that we like:
http://img.nauticexpo.com/pdf/repository...
http://img.nauticexpo.com/pdf/repository...

What colors do you want to see in your print design?

We like the colors of our logo but would like to leave the color scheme up to the designer. Matching the color scheme to the attached photos would be best.

What colors do you NOT want to see in your print design?

We want the colors to flow. There will be many photos in this brochure so the colors should blend with these photos.

What adjectives should best describe your print design?

Adventurous, Fun, Hip, Young, Exciting, Fresh

How will you use the print design?

We will be distributing this brochure to our vendors as marketing material for our brand.
The brochure is informative, showing our full line of Stand Up Paddle Boards, but also gives the impression of a hip new water sport.

What content must be included in the print design?

We have attached some basic SUP photography that can be used as the designer sees fit. However, we have uploaded 7 SUP board models that need to be displayed in the brochure with their corresponding descriptions. There are 2 types of board construction: epoxy and duratec. We have 5 models of epoxy boards and 2 models of Duratec boards. The boards vary in size and construction so the brochure can be split up between the two different board constructions.

Each model will need to be shown in the brochure with pictures and model descriptions. In addition to the 7 boards we need to display our 2 models of paddles ( carbon and aluminum) These have corresponding descriptions that will need to be in the catalog.

Besides these products we would just like the brochure to look clean and hip and give an adventurous vibe. This can be done through design and the photos we've attached.

Materials

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