• Award$750
  • Entries118
  • Creatives15

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Creative Brief

Who are you?

Queens English is the Middle Easts first dedicated copy-editing and proofreading company. We aim to improve written English communications in an area where English is usually a 2nd language. We deal with government departments, service and creative industries. We ensure that written English copy is as perfect as can be.

Our Editors: Professional group of highly trained individuals from a range of diverse specialised backgrounds.

Company Ethos:
The care and attention given to written reports/communications reflects on a business and its professionalism. We need to emphasise this in the look and feel of our company literature.

What do you need?

Brochure/Booklet:

- 12 pages (inc. front & back cover more or less if you recommend)
- Squared off A4
- Separate Rate Card/stand alone insert
- Envelopes: to include the logo and/or icon

The look:

- Crisp, professional, clean, beautiful
- Cover: perhaps as simple as the logo on dark background, or maybe something more attention grabbing which communicates essence of company
- Inner pages: Headings & Text / inside back page 2 biogs + 2 photos
- Images as required could be abstract/Middle East/typography, words. Not corporate stock photography (people shaking hands etc.)
- Contact info
- Logo to be used on each page
- Stock: fairly heavy (inc. inside pages)
- Rate Card: should have the look of expensive invitation/menu
- Not keen on: Quill pens, scroll text, anything fussy.


This brochure will be mailed to potential clients and used as a leave-behind after initial meetings.

Who Is Your Audience?

Government departments/ministries, public & private corporations, design houses, pr/marketing companies, educational organisations. It will be used across all industry sectors.

Requirements

We Like These Examples

We're open to suggestions following above brief.

We Absolutely Must Have

Colours in line with and complementary to the logo/colourways

Materials

Contract
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