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Business Info

Business Name

RUCEC

What do you do?

Training

How many pages of print design do you need?

one

List the size requirement(s) for your print design

6" x 10 1/2"

Target Audience

What is your industry?

Trainnig

Describe the target audience for your print design

People who buy seminar training

What 3 things would you like to communicate to your audience through your print design?

This is the cover of a brochure that will describe the seminars coming to their area. It needs to be crisp, clean and easy to read ... but also attention-getting. Our brand voice is that we are the experts in training offering contemporary, high quality seminars ... the design used should reflect that brand voice.

Style and Concept

What print design styles do you like?

crisp, clean ... easy to read ... with a splash of color for interest

What colors do you want to see in your print design?

complementary colors to our logo

What colors do you NOT want to see in your print design?

Colors that complement our logo -- Do NOT NOT NOT use heavy dark backgrounds.
Readability is key -- the seminar titles/dates on this design will have to be quite small (probably 8 or 9 pts) to fit ... so it's important that the background not interfere with readability

What adjectives should best describe your print design?

Fresh. Bright. Contemporary

How will you use the print design?

This is the cover of a training calendar brochure that will be printed and emailed

What content must be included in the print design?

ALL COPY on the attached. Note -- the copy is in the attached word file. I've also attached a PDF as a layout guide that demonstrates which copy should be featured the most -- and which copy should be relatively small. Please follow the basic layout I've provided.

Materials

Contract
Files

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