LET ME TELL YOU ABOUT US:
We're a leading provider of Training in North America.
HERE IS WHAT WE NEED:
Looking for a clean, sophisticated design with a decent balance of white space. This can be a 2 or a 3-color design do NOT use 4 colors.
To see a PDF of the current design -- http://images.ruceci.com/pdfs/MNS2.pdf
This design has made us a lot of money. However, it is old and were looking for something fresh to test against it.
OUR TARGET AUDIENCE IS:
First-time managers and supervisors -- (and their bosses who will approve attendance). 60% female/ 40% male. All industries and size organizations.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
*This can be a 2 or a 3-color design do NOT use 4 colors.
*If you use pictures of people make sure youre showing diversity no solo shots of individuals (you do NOT have to use people in fact Id probably prefer a design that did not use pics of people).
*The order of priority in terms of what should pop on the page is represented by size of the font Ive used on the attached. Make sure the title of the seminar (the full title Management & Leadership Skills For First-Time Supervisors & Managers) is the most dominant object on the page it should probably take up at least 1/3rd of the page space)
*I am NOT a fan of a lot of reverse type -- so use it judiciously if it is used at all. Designs that come in with nearly all reverse type will not be considered.
*If your design is selected youll need to provide a layered PSD document, list of fonts used, source of graphics used. Im just having you create the cover my internal team will take care of all edits and will finish off the rest of the brochure.
To see a PDF of the current design -- http://images.ruceci.com/pdfs/MNS2.pdf This design has made us a lot of money. However, it is old and were looking for something fresh to test against it.
Thanks for working on this project!
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