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Business Info

Business Name

Brent's Deli

What do you do?

We are a restaurant, deli, and catering company. We operate at a high volume capicity and we have two locations, with the first opening in 1967.We have won numerous awards, and have been voted the #1 Delicatessan in Southern California by Zagat 15 years in a row.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

The ads need to be big enough to go inside of a 8 by 11 inch print magazine page, with clarity.

Target Audience

What is your industry?

Restaurant, Deli and Catering Company (We are a Jewish Deli)

Describe the target audience for your print design

This ad is going to be displayed in a preformance booklet for the theatre program at a local University.Students and families from the area will see the ad

What 3 things would you like to communicate to your audience through your print design?

Quality & Value - Quick, Easy & Convenient - Family Owned

Style and Concept

What print design styles do you like?

Please visit our website at www.brentsdeli.com. The website will give you a good idea of the color schemes that we typically go with. I also have uploaded two ads that were previously made for us- you can get an idea from those.

What colors do you want to see in your print design?

visit www.brentsdeli.com to get an idea

What colors do you NOT want to see in your print design?

Nothing too bright

What adjectives should best describe your print design?

Simple - Direct- Clear - Concise - Memorable

How will you use the print design?

The print design will be an ad

What content must be included in the print design?

Logo must be included- please use attached logo.

Also, I have uploaded a few pictures of our food. Please use your creative disgression and pick 2 to 3 photos that you feel look the best.

We need the locations of our two restaurants to be VERY visible. Simply "Westlake Village" and "Northridge" will do.

Also, we need room for a "catchy line" to head the ad. For a previous superbowl ad, we used the line, "It doesnt matter if you win or loose, but where you go to eat after the game." We want something like this, but remember, this is for a theatre program at a local university, so we would like to tie that in as well.

We want this ad to be simple, not too crowded with images or color, but still unique and memorable.

Materials

Contract
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