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LET ME TELL YOU ABOUT US:

As a full-service promotional products agency, Brand Fuel coordinates the selection, design, decoration, and production of logo merchandise for clients locally and worldwide. Since its inception, Brand Fuel has won Best Places to Work, Best Industry Website, Best Industry Showroom, and won several Best National Marketing Event awards, and is also recognized in the top 2% of the industry in revenues. Brand Fuel prides themselves in their ability to help clients increase sales and raise brand awareness.

www.brandfuel.com

HERE IS WHAT WE NEED:

Each year, we design a CLEAN new catalog design for the *cover only. The catalog features the merchandise we sell inside it (custom design t-shirts, bags, usb drives, etc.). The cover design should NOT represent specific products and those covers that are the best receive are the timeless versions that are really bold and clean as well as inline with new art trends. Please see attachment for those we have used over the last 8 or so years as a point of reference.

*We need front, back, and spine designs, not just the front cover!

OUR TARGET AUDIENCE IS:

Buyers of promotional products. These are primarily creative, marketing folks. They are ~75% women ages 27-45. Some buyers are CEOs of companies, HR folks, or Sales Managers, Procurement, but again - we target creatives and marketing folks who interact with their company's brand. We want them to think/realize we are forward thinking, have design panache, are cool/hip, fun to work with, creative, the cat's meow...

WE LIKE THESE DESIGNS:

See attached for previous year designs. The cleaner and hipper the better. The woman painting, for example, was the least well received design.

www.brandfuel.com shows who we are and how we think.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our logo!

pms 130 yellow, 1795 red, black, and white.

Font = Bell Gothic

www.brandfuel.com in all 3 locations (spine, front, back) in bell gothic - can be separated from logo

Rocket can be separated in 3 colors or in 1 color (black, silver, white, or red only). Please ensure that the rocket always points straight up! See attached separate "Rocket" file.

Spine to read: Brand Fuel Promotions with either ''2010 Idea Generator'' or ''2010 Apparel Catalog'' (again, we need 2 files with that one change). Our rocket should go at the top, pointing up, in our 3 colors or just one (black, silver, white, or red only).

It is ok to lose the tageline "Our Stuff's..." if necc.

We need two covers that are the exact same with one difference: One should say "Idea Generator" and the other should say "Apparel Catalog".

the year: 2010 should be on front and spine

add on the back: Please visit brandfuel.com for more new products, case studies, and videos.

Use the attached art file for the lower part of the back cover that indicates our addresses, but be sure to change ''8001'' to read ''9001''.

bleeds are ok!!

Materials

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