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Business Info

Business Name

Clarke & Company Benefits

What do you do?

We are an employee benefits (group health, group dental, group life & disability) insurance agency in South Carolina that concentrates on companies with employee base of between 50 and 1000 employees. We have been in business for over 13 years and have a very good reputation for working hard for our clients and competing with larger agencies. We have a young aggressive staff and are forward thinking in the way we do business. We innovate with new product, technologies, and communication materials and can move quicker than our competition. We deliver more than just quoting insurance, and have a large array of value added services we provide our clients. Our image is one that is medium sized, not mom and pop but not huge (AON), that is boutique in nature in that we can deliver solutions and give employers more time and hand holding than a larger agency. Our website is www.clarkebenefits.com which we are redesigning. We advocate wellness into our clients and have a focus on containing costs in our clients by helping their companies employees get healthier and promote a healthier lifestyle. We have a wellness staff to help our clients control costs, which most of our competitors do not have or do.

How many pages of print design do you need?

1 page for each concept

List the size requirement(s) for your print design

our ads are 1/4 page in a business publication and the size of the ads are 4.875 wide by 6 high in color.

Target Audience

What is your industry?

Employee Benefits (Goup health insurance, group dental, group life & disability), Wellness services to help control health costs

Describe the target audience for your print design

We are looking for human resource professionals, owners of companies, managers, corporate decision makers, and cfo's.

What 3 things would you like to communicate to your audience through your print design?

That we are forward thinking, our brand is above the others, we strive to be more of an upscale agency that possesses more programs, has more braintrust that our competitors, and has plans that our competitors don't provide. We also want to potray that we are young, focused, work hard, and have more to offer for a clientele that wants the best for their employees, not budget concious.

Style and Concept

What print design styles do you like?

There is not one style, i have included a few examples of some of our previous campaigns and brochure covers. We are open to new idead, edgy, corporate, doesn't have to be bland and safe. We want to attract attenting to our ads. We are on third page of the business paper so you open it we are upper right, very good visability.

What colors do you want to see in your print design?

not limited to any specific colors.

What colors do you NOT want to see in your print design?

not excluding any colors.

What adjectives should best describe your print design?

I have included rough text below for each of three different themes of the year. This text can (and will when we go to pring) re-written to convey the message but it gives you a rough idea of the text of the top of each ad's tagline.

How will you use the print design?

we will use it in advertising, promotional packages, and on our website. We will reward a prize for each category and the overall best design will get 1st and 2nd so on. You do not have to have an idea for each ad, and can pick and chose which tagline you would like to submit, but you can submit all three. Each will be submitted as stand alone. On the ads below (empower, healthier companies, & innovation) we have a co-op partner logo, this does not need to be included but we need to have space to put a patner logo in the ad. We have included our logo also for livewell 24/7, our wellness programs name.

What content must be included in the print design?

1st Ad concept:

Healthier Companies

Lower Healthcare Costs, More Productive Employees

What is your health insurance agent doing to help you manage your claim costs and lower current healthcare costs? If you answer nothing, you are not alone. Call Clarke & Company Benefits today to find out how our wellness department can help your company become healthier resulting in lower healthcare costs and more productive employees with our LiveWell 24/7 programs. And the bonus, there is no additional cost for our wellness services!


2nd Ad concept:

Reactive or Proactive

How do you react to your health insurance renewals?

If you are like most companies, you are reacting yearly to your health insurance premium increases by cutting benefits and shifting more costs to employees. Is your company ready to try a proactive approach? Call Clarke & Company Benefits today and find out how our wellness staff and our LiveWell 24/7 programs can help your company become healthier, and at the same time lower healthcare costs and increase productivity. As an added bonus, it doesnt cost anymore than you are already paying. Tired of reacting, call today and start being proactive tomorrow.

3r Ad concept:
Not all employee benefit agencies are created equal

We provide tools to manage employee benefits, what does yours provide?

If you are banking on your current benefits agency to provide good service and renewal comparison and thats it, call Clarke & Company Benefits today to see how to upgrade that. We provide our clients with our proprietary wellness programs, human resource website, custom employee benefit portal, custom enrollment guide, and our new C&C University, an educational part of our website for your employees to get information on managing their health. These are only a few of our standard offerings, and plus excellent service is also included at no charge. Call Clarke & Company Benefits today to see how much more we offer for the same price you are paying today. What type of benefits agency does your company & employees deserve?
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