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Business Info

Business Name

Foreign Affairs Auto

What do you do?

Foreign Affairs Auto is a unique boutique luxury automobile dealership serving the Palm Beaches since 1982. People and our relationships with them are essential to our continued success.

Foreign Affairs Auto is proud to being your local trusted automobile dealership specializing in fine European automobiles. We offer residents of South Florida a highly personalized approach to the sales and service experience of luxury cars.

Certified Pre-Owned Sales - Feel free to browse our extensive inventory of high quality Certified Pre-Owned Automobiles. You will find our vehicles to be in exquisite condition yet priced thousands below retail!

Bosch Certified Service - Looking for the right shop to service your luxury car? Foreign Affairs Auto's Bosch Certified Service Department has been servicing fine European cars here in West Palm Beach since 1982. Our service department is proud to continually invest in the absolute latest diagnostic equipment and is staffed by a team of highly skilled factory-trained technicians. We utilize OEM parts and have earned countless accredations and certifications since our establishment twenty-nine years ago. Allow Foreign Affairs Auto to demonstrate to you our award-winning level of customer service the next time your vehicle needs maintenance or repair.

How many pages of print design do you need?


List the size requirement(s) for your print design

3.375 x 4.75;

7 x 4.75

Target Audience

What is your industry?

Automobile (Luxury Cars)

Describe the target audience for your print design

Our target audience are owners of european luxury cars such as BMW, Mercedes-Benz, Audi, Jaguar, Land Rover, Volvo.

What 3 things would you like to communicate to your audience through your print design?

I want the message to portray a message that demonstrates our core strength in being a local family-owned business. We earn new client's trust and once we gain a new client, we have a very high retention rate. In our service department, we have found that we attract clients that are tired of taking their cars in for service at the local dealer becase they are unhappy with the "high dealer prices" and/ or unsatisfied with the customer service offered at a very large establishment. Being that we are respectivelly smaller, we place a very high importance on offering low fair prices while offering a very high level of customer service. In this print ad, I would like to communicate the message this message that there is a better place to service your luxury car.

Style and Concept

What print design styles do you like?

simple, classy, elegant, modern

What colors do you want to see in your print design?

Maintain our coporate colors. Please see www.BMWservicewestpalmbeach.com and www.foreignaffairsauto.com

What colors do you NOT want to see in your print design?

No crazy colors

What adjectives should best describe your print design?

simple, classy, elegant, modern

How will you use the print design?

The print ad will be used in various select magazine publications around our market area. The publications are high end publications so style and quality of ad must fit accordingly.

What content must be included in the print design?

Our logo, contact information, and main website: www.foreignaffairsauto.com. I have also attached a few photographs of our dealership if the designer feels they could be useful. They are not a must but I think a nice ad could be put together around the photographs of our establishment.




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