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Business Name
Shipping Greatness - Practical lessons on building and releasing great software from Amazon, Google, and Venture Capital
What do you do?
Shipping Greatness is shipping soon - it's a book about how to build and release great software that customers love. It's also a recipe for maintaining your sanity while you do so. Full of examples from Amazon, Google, and Venture Capital, Shipping Greatness explains in detail how to make your next software project great.
How many pages of print design do you need?
2, front and back cover. Designs that scale for web/facebook pages, for promotional purposes, will score higher.
List the size requirement(s) for your print design
6"x9" print size.
Target Audience
What is your industry?
Software, with a focus on Entrepreneurship and high-tech team management.
Describe the target audience for your print design
The primary reader is a Team Lead of a software company. Typically these leads will be product, program, project, or engineering managers. They are generally highly compensated, pretty technical business types. Some will have MBAs, some will have computer science degrees. They will all be overworked and ambitious. They've likely read books like The Tipping Point, Good To Great, and The Art of The Start. And they've all read Steve Jobs' Bio.
What 3 things would you like to communicate to your audience through your print design?
Practical insight - these are lessons you can apply directly to your day-to-day work immediately.
You can be great, fast! - These are simple practices that are battle-tested and shown to work well and they lead to success, clear problems, and will make you happier.
Crafted by industry leaders - my experience at Amazon and Google is the source of these lessons, so if you care about these companies, you might care about these lessons.
Style and Concept
What print design styles do you like?
This is primarily a business book, so simple and powerful is better but it can't be too staid. The tone of the book is snarky, somewhat in your face, and very much first-person. Examples of text-driven but still open covers might be "The Power of Habit" "How We Decide" "The Big Short" (although my name isn't worth much) or "Flip: How to Turn Everything You Know on Its Head" - both the audiobook and the print book.. A bad example is "A Guide to the Project Management Body of Knowledge: (Pmbok Guide) " or "A Whole new mind: Why right brainers..." which is just crazy busy.
What colors do you want to see in your print design?
Positive colors. Readers should feel like this book contains solutions to hard problems that they struggle with. I'm fairly open to colors, but I'm biased towards cleaner, more minimalist designs.
What colors do you NOT want to see in your print design?
I don't want to see colors that can't be integrated into a strong web presence. Incredibly bold yellows are unlikely to work when crafting a web & print brand. Baby-like colors, like Pink, are not going to work well either, because we're looking for something dynamic.
What adjectives should best describe your print design?
Insightful, fun, fast, honest, technical
How will you use the print design?
I'll use it for the front of the book (and font styles for the back). I will use the color scheme for www.shippinggreatness.com and blog.shippinggreatness.com
What content must be included in the print design?
Book Name - "Shipping Greatness"
Book Subtitle - "Practical lessons on building and releasing great software from Amazon, Google, and Venture Capital"
Author Name - "Chris Vander Mey"
Materials
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