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Business Info

Business Name

John L. Childs Studios

What do you do?

JOHN L. CHILDS WRITES AND HELPS AUTHORS PUBLISH DIGITAL SHORTS THAT FOCUS ON IDEAS TO IMPROVE AMERICAN PROSPERITY THROUGH STATESMANSHIP, SCIENCE, COMMERCE, AND EDUCATION.

How many pages of print design do you need?

2

List the size requirement(s) for your print design

Its a small 100 page book (5x7 print)

Target Audience

What is your industry?

E Book Publishing

Describe the target audience for your print design

Nonfiction Authors of current affairs, political, and military history books.

What 3 things would you like to communicate to your audience through your print design?

The tragedy of the war in afghanistan because of the loss of human life.
The inability of the U.S. military to deal with the chaos of the war.
The dangers of the U.S. military continuing to occupy Afghanistan.

Style and Concept

What print design styles do you like?

Painting or artwork that is a balance between the abstract and the real. Nothing that looks like a painting of a picture but nothing that is too modern and so abstract that you can't figure out what's going on at first glance. Almost a pastel perhaps.

What colors do you want to see in your print design?

Brown and red like the arizona desert, a burning orange like the sunset in the desert. These are important.

What colors do you NOT want to see in your print design?

Blue and Grey if you can avoid it.

What adjectives should best describe your print design?

tragic, emotional, empty

How will you use the print design?

Digital E-Book Cover and Back

What content must be included in the print design?

The title on the cover:

Strength and Strength Alone
How the U.S. Military Can Remain Top Dog in the 21st Century

by

John L. Childs

The back should just be the rest of the design. The additional content will come later.

I included photos I took in Afghanistan to give the designer perspective, color, and an idea of what emotions I'm going for here. Also the attached "JLC" is the currency font.

Materials

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