• Award$300
  • Entries47
  • Creatives13

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Business Info

Business Name

Fit Minds Cognitive Health Products

What do you do?

We are committed to providing a range of products for anyone who wants to improve their cognitive abilities by improving their focus and attention, enhancing their creativity and critical thinking skills as well as providing opportunities to interact in fun and meaningful ways with the people in their lives. Our efforts are focused on creating innovative and interesting products, as well as supplementing our offering with products from around the world, making them available in one place.

We also recognized a need to offer products for caregivers and individuals suffering from cognitive impairment, like Alzheimers or other forms of dementia. We have developed a product line that is focused on improving the connections and creating meaningful interactions for individuals in this setting.

How many pages of print design do you need?

Front and Back Cover Redesign

List the size requirement(s) for your print design

8 x 8

Current Front cover can be viewed at www.fitminds.ca

Target Audience

What is your industry?

Health and Wellness

Describe the target audience for your print design

Caregivers of individuals suffering from Alzheimer's and other forms of dementia. Our target audience is typically female in the 45-60 age bracket, middle to upper middle class income, university-educated, quality of life is important.

What 3 things would you like to communicate to your audience through your print design?

Handbook is designed to be engaging and support meaningful interactions with the individual. There should be a sense of uplift and hope in the cover. A further description of the book can be found at www.fitminds.ca/products

Style and Concept

What print design styles do you like?

None come to mind - pretty open

What colors do you want to see in your print design?

Colours from our logo

What colors do you NOT want to see in your print design?

Should not be sombre or clinical in feel

What adjectives should best describe your print design?

Joyful, Warm, Inviting, Engaging

How will you use the print design?

Front and Back Cover of a Handbook

What content must be included in the print design?

Title: Fit Minds Caregiver Handbook - Practical and Engaging Cognitive Activities for Home-Based Care

Language, Visual Spatial, Memory, Critical Thinking, Computation, Physical Exercises

By Nicole R. Scheidl
Back description of book: This Handbook is designed as a practical, easy-to-use set of activities for the caregiver, or any other individual who is stepping in for respite, to engage in a meaningful way with an individual who is cognitively impaired. These do-at-home activities use simple, easily available materials. The Handbook offers activities in five areas of cognition: language and music, visual and spatial orientation, memory, critical thinking and computation, as well as suggestions for physical exercise. The focus is on meaningful interactions and having fun.

About the author: Nicole is one of the founders of Fit Minds Cognitive Health Products Inc., a company focused on providing a range of products for anyone who wants to improve their cognitive abilities. This Handbook is the first in a line of products that is focused on creating meaningful interactions for individuals suffering from cognitive impairment. By focusing on the strengths of the individual, the products aim to increase the quality of life of the person during the course of a difficult disease.

Picture of author
Logo of company - can remove the writing Cognitive Health Products writing
An ISBN number will be attached on the right hand corner of the back page.

Materials

Contract
Files

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