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Business Info

Business Name

Michael Isenberg d/b/a Monteferro Press

What do you do?

I am an indie writer and book publisher looking for a cover (front, spine, & back) for a soft cover novel.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Dimensions:
Trim Size: Cover: 8 x 5 , Spine: 7/8.
Bleed sufficient for most standard printing processes.
Dimensions subject to minor changes during wrap-up.

Target Audience

What is your industry?

Publishing

Describe the target audience for your print design

Adult readers:
- comedy fans
- computer nerds
- political junkies, especially conservatives and libertarians

What 3 things would you like to communicate to your audience through your print design?

(1) Its an off-the-wall comedy. (2) It takes place in Washington DC. (3) Its an off-the-wall comedy.

Style and Concept

What print design styles do you like?

Illustration should have an intermediate degree of realism: more realistic than a comic book, but considerably less than a photograph.

What colors do you want to see in your print design?

Up to you, except as noted in the character descriptions, below. Please consider the following:
- Colors should get the attention of bookstore customers.
- Design should be readable and clear when converted to black and white for newspaper ads and other promotional materials.
- Colors should be true for most standard printing processes. What you see is what you get.

What colors do you NOT want to see in your print design?

Up to you.

What adjectives should best describe your print design?

Stylish, Fun

How will you use the print design?

I will use this design for my printed book and my e-book cover, and also for promotion: online advertising, bookmarks, T-shirts, posters, etc.

What content must be included in the print design?

The Front Cover should contain:

Title: Full Asylum.
Author: Michael Isenberg.
Illustration: You have considerable leeway here. However, the book has many colorful characters and I encourage you to make use of them in your design:

(1) The hero, Gimbel OHare: An average looking software engineer thin, average height, average face (but with fine eyebrows), 30 years old. He has a James Bond obsession, so he should be portrayed wearing a tuxedo and holding a high tech rifle in some cool pose, like might be seen on a James Bond movie poster.
(2) The heroine, Cheri Tarte: A female professional wrestler, about 27 years old. Busty, muscular, and about a head taller than Gimbel. Beautiful face, green eyes, long red hair the color of Bing cherries. In the ring, she wears a red leotard (same color as her hair) with laces that crisscross an open neckline, wide belt, and matching bracelets.
(3) The CREEPS: a sort of SWAT team in black battle gear. They would be chasing escaped psychiatric patients (mostly men) in pale blue hospital gowns and slipper socks. The socks have gotten wet, causing both the patients and the CREEPS to do considerable sliding around.
(4) Brownie McCoy: A hippie shortish, round, cheerful, white hair, white beard. Think Santa Claus in tie-dye.
(5) Tina Lee: Likable CEO of a software company. Middle aged, very short, black bowl haircut, round glasses, wears red business suits. Looks a little like costume designer Edith Head.
(6) Isaac Ross: Unlikable CEO of a competing company. A heavyset old man in a gray suit. Jowls. Brush haircut. Large head sinks a bit between his shoulders (like a vulture). Large, out-of-style glasses. Looks a little like Henry Kissinger (as he is today).
(7) Bill Peterson: Attorney General of the United States and candidate for President. It says in the book, He had the sort of lean build that looked good in expensive open-collared white shirts and neatly pressed slacks, which is what he wore nowhe looked like an older version of the actor who played [James Bond] in the 90s. Should be portrayed conspiring with Isaac Ross.
(8) Kong: another wrestler. Outside the ring, he looked very civilized in a white linen suit, bow tie, and two-tone shoesHis hair was slicked back from his forehead and methodically combed. Very tall. Usually holds a martini glass.

The Washington Monument and the Jefferson Memorial play important roles in the story.

The spine needs to include the usual information and the Monteferro Press logo (see attached file). Feel free to adjust the logo as needed for a more professional appearance. Spine design should grab attention for books shelved spine out in bookstores.

The back cover shall include the following. The text provided is a placeholder. I will provide the final text during wrap-up, but it will have approximately the same number of characters.
- Reviewer Blurb: James Bond meets A Confederacy of Dunces in a hilarious Orwellian nightmare. Ethan Fielding, author of One Dies Every Minute
- Plot summary: The economy has crashed (again), the Nanny State is out of control, and Gimbel OHare just wants to do his job and fall in love. Not easy, given that his girlfriend has left him, his boss is out to get him, his neighbor wont turn down the stereo, and one of his co-workers is suing him for sexual harassment. He deals with the stress the only way he knows how: by indulging his obsession with spy movies. Little does he know that this obsession will lead him on an off-the-wall journey around metro-Washington, from the post-industrial ruins of a once fashionable mall, to the delusion ward of a local hospital. With the help of a dozen psychiatric patients in hospital gowns and slipper socks, Gimbel is on the trail of a dangerous and possibly imaginary conspiracy to steal a Presidential election and fundamentally transform the country.
- Author bio: Michael Isenberg has had a checkered career as a Six Sigma Black Belt, astrophysicist, weapons merchant, and manufacturer of cigarette butts. He resides in Massachusetts with 844 books and an elderly cat that bites people.
- Space for author photo, to be provided during wrap-up
- Space for EAN, to be provided during wrap-up
- Publisher info: Monteferro Press, Boston, www.MonteferroPress.com.
- The word "Fiction" in small caps in the upper left.
- Credit for cover design with your name and (if desired) website. Lets get you some publicity!

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