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Business Info

Business Name


What do you do?


How many pages of print design do you need?

One jacket cover -- front and back cover

List the size requirement(s) for your print design

Total dimension for front and back is 10 1/2 x 16 1/2 -- but each side of the jacket is 5 1/4 x 8 1/4. Don't worry about leaving room to accomodate a spine -- we'll deal with that later.

Target Audience

What is your industry?

Professional Development

Describe the target audience for your print design

Women seeking professional development solutions and ways to improve their career

What 3 things would you like to communicate to your audience through your print design?

I want this design to be PRETTY without being derogatory -- it is about professional power for women.

Make it look modern -- a "pottery barn' crisp clean look if you will.

Make sure the picture of Dr. Kim makes her look pretty.

Style and Concept

What print design styles do you like?

open minded

What colors do you want to see in your print design?

I definitely want dark purple, lavendar and some grey-scale used for some of the copy. You may need to pic up the orange color that Dr. Kim is wearing in her picture to unify the design

What colors do you NOT want to see in your print design?

No heavy black or dark saturated background colors -- keep the background white and fresh

What adjectives should best describe your print design?


How will you use the print design?

Book cover -- will be used in all advetisements for it, too.

What content must be included in the print design?

All copy on the attached.
Also the picture attached -- though her pic does not necessarily have to be large on the design.



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