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Business Info

Business Name

Samantha Parent Walravens

What do you do?


How many pages of print design do you need?


List the size requirement(s) for your print design

5" x 8" (inches) print book cover. also will need electronic version to put on web site.

Target Audience

What is your industry?

journalism, women's issues with a commercial twist

Describe the target audience for your print design

Gen X mothers-- born between 1965-1980 (moms in their 30s and early 40s); working and stay at home; college educated, some with advanced degrees; professionals (journalism, law, buiness, academia). Interested in women's issues and plight of women/mothers today as they try to balance kids and career. Also, the husbands of these women.

What 3 things would you like to communicate to your audience through your print design?

1) There is NO perfect mother; 2) There is no perfect balance when it comes to motherhood and career; 3) Women are doing their best, not doing it all. Focus today is on embracing the chaos of motherhood, not going for perfection.

Style and Concept

What print design styles do you like?

Mad Men (tv show) logo: http://blogs.amctv.com/mad-men/mad_men_c...;
Balance photo: http://www.gettyimages.com/detail/976148...;
Mad Women graphic: http://images2.cpcache.com/product/42210...;
I Love Macarons: http://www.chroniclebooks.com/index/main...;
Modern Motherhood web site: http://modernmotherhood.blogspot.com/

What colors do you want to see in your print design?

lots of white, open space. little bit of black. pop of bright color, maybe red....

What colors do you NOT want to see in your print design?

not sure.

What adjectives should best describe your print design?

simple, modern, elegant, sleek, progressive, hip, trendy, NOT busy.

How will you use the print design?

Cover of print book. Also electronic version of book cover.

What content must be included in the print design?

I'm No Superwoman: True Stories of Kids, Career & the Quest for Balance

edited by Samantha Parent Walravens



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