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Business Info

Business Name

Robert Murray Consulting Ltd.

What do you do?

Author, Speaker, Strategy and Leadership Consultant

How many pages of print design do you need?

Cover Design for my upcoming book

List the size requirement(s) for your print design

Standard paperback or hard cover book cover. Design must be able to be sized to fit by the layout artist.

Target Audience

What is your industry?

Business and leadership.

Describe the target audience for your print design

25 to 40 year old. Male or female. Professional. Has Business education. May be in a corporate job or is an entrepreneur. They are looking for this book because it will give them the most valuable emotional intelligence lessons of their leadership life.

What 3 things would you like to communicate to your audience through your print design?

A book's cover design is like a wine bottle label. It has to beg the prospective reader to pick the book off the shelf and buy it. This book's cover has to connect with the target audience right away. It has to be simple, authentic and Wow! It has to scream, "PLEASE BUY ME!"

The book's title is: It's Already Inside
The sub-title is: Nurturing Your Innate Leadership for Business and Life Success
The author's name is Robert S. Murray

I have included three sample concepts that have been done thus far but have not tested well with the target audience.

Style and Concept

What print design styles do you like?

Up to artist

What colors do you want to see in your print design?

Red's, black, white and or blue.

What colors do you NOT want to see in your print design?

Up to artist

What adjectives should best describe your print design?


How will you use the print design?

On the cover of the book as well on promotional material and my web site.

What content must be included in the print design?

Everything the layout artist needs to size the design to fit the book size as well as in formats that can be reproduced for print and multimedia.



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