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Book Info

Author's Name

Raul Valdes-Perez

Synopsis

The author, co-founder and former CEO of Vivisimo for nine years,
explains how to be more proactive and more skilled in seeking advice
from others for both work and life effectiveness.

Dr. Valdes-Perez analyzes the many benefits of advice and why people
often fail to seek it, and offers a comprehensive view of advice as a
creative, fulfilling social and intellectual process. After reviewing
self-help and scholarly writings as well as folk wisdom, the author
conveys principled how-to best practices, while drawing on his
personal experiences as an observer, traveler, father, academic
research scientist, and software internet entrepreneur.

Size Info

Trim size: 6" x 9",
Page count: 200,
Interior type: Black and White,
Page color: Cream,
Spine width: 0.5"

Target Audience

Who are your readers?

Readers of self-help/self-improvement books.
Especially, college graduates between 20-40 years old.
Most especially, entrepreneurs and/or technology people.

What 3 things would you like to communicate to your readers with this design?

(1) This book has new ideas, not seen in any other book;
(2) Reading it will make an immediate difference in my life;
(3) The author is credible.

Background on the book is at http://adviceisforwinners.com

Style and Content

What colors do you want to see in your design?

No fixed ideas.

What colors do you NOT want to see in your design?

No fixed ideas.

Describe the style(s) you like (traditional, modern, etc.)

No fixed ideas.

What content must be included in your design?

1. title;
2. author;
3. synopsis (above);
4. small author photo (from http://adviceisforwinners.com/author/);
5. imprint logo for "Ganador Press" (you design it - could simply be
gold letters on a rectangular black background).
6. will publish as trade paperback through CreateSpace

Materials

Contract
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