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Business Info

Business Name

Blue Chip Exec

What do you do?

Job search automation for people who need to find a job.

How many pages of print design do you need?

we have 6 basic designs needed

List the size requirement(s) for your print design

this is for digital only - needs to fit on any typical computer screen and be very crisp

Target Audience

What is your industry?


Describe the target audience for your print design

These are going to be for people who know a somebody who needs a job. Ideal targets are: Parents of graduating college kids, parents of kids without a job, people with a spouse who does not have a job, kids whose parents hate their job, etc.

What 3 things would you like to communicate to your audience through your print design?

1) This is a premium offering that I can take seriously - has to feel like something that American Express or other established high quality company would promote

2) This is a fun gift to give

3) The promise of a job in 60 days seems possible because of how nicely this artwork looks

Style and Concept

What print design styles do you like?

I have included in my ppt spec attached

What colors do you want to see in your print design?

See the spec provided, and see the bluechipexec.com website, follow the logo etc there.

What colors do you NOT want to see in your print design?


What adjectives should best describe your print design?

Very cool, premium, a bit of artistic "edge"

How will you use the print design?

This is going to be used in web sites, email, and printed out from email

What content must be included in the print design?

I have a very rough layout of the major spaces allocated for the words. Exact copy to come.



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