- Award$425
- Entries514
- Creatives63
- Feedback/StatsGood
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Business Info
Business Name
Simply Greeting Cards
What do you do?
Simply Greeting cards is a first of its kind app, available in the spring 2011, that will allow users to mail real greeting cards, envelop & stamp in all, instantly from their iPhone/iPad/iPod Touch.
Simply Postcards, now available on Apple mobile devices and directly from www.simplypostcards.net, allows users to share any image or photo as a real postcard. As a special offer to crowdSPRING designers, we invite you to send five free Simply Postcards to friends and family. Use the promo code: crowdspring5
How many pages of print design do you need?
The app will feature a full array of greeting cards and photocards from thank you notes to Christmas cards. Were reaching out to the www.crowdspring.community to design the greeting cards that will be able available in our app! For this design contest, were focusing on the Birthday Card category. The top birthday card for this challenge will be awarded $425, and! if we love your card, we will reach out to your with our designer compensation package. Were looking for 25-30 really well designed birthday cards to include in the app when we launch and around 75 cards to be included on the website. The Designer Compensation Package includes: A commission for each card sold Your name on the back of every card you design 1 hyperlink directing users to a page of your choice A listing on our website with your bio and a link to your website/other work
List the size requirement(s) for your print design
All greeting cards will be 5.25 inches tall x 7.25 inches wide and will flip open horizontally. The card can either be a traditional Birthday card or a photocard with room for one large photo. We will request that traditional cards either be .jpeg or .pdf or if its a photocard, please prepare as a .png with a transparent background.
Target Audience
What is your industry?
N/A
Describe the target audience for your print design
Simply Greeting cards will target both consumer and business users with its unique collection of card designs. iPhone users are tech savvy, split roughly 55% Male / 45% female and are more affluent that other smart phone users (40% have 100K+ incomes). We would like a balance between cards that appeal to males and cards that appeal to females.
What 3 things would you like to communicate to your audience through your print design?
Each card should choose one style/targeted occasion/use/ideal recipient and should seek to evoke one emotion. Targeted uses/occasion/people and emotion examples are below.
Style and Concept
What print design styles do you like?
Were looking for a variety of designs and targeted occasions/recipients for our Birthday cards. With that said, we would like the cards to have a more modern/urban feel to them due to the more affluent nature of our consumer. Examples of targeted occasions/uses/reasons/people to send a Birthday Card:
General Birthday Cards
Birthday Cards for Kids/Son/Daughter
Birthday Cards for Teenagers
Birthday Cards for Young Adults
Birthday Cards for Mom or Dad
Birthday Cards for a Husband/Wife/Boyfriend/Girlfriend
Birthday Cards for Grandma or Grandpa
General Birthday Cards geared towards Women or Men
Birthday Cards that speak to a certain milestone or age
Humorous Birthday Cards
Birthday Cards for a Client
Religious Oriented Birthday Cards
Birthday Cards with a Cute/Funny Saying or Joke
Belated Birthday
Examples:
Simply/Elegant: http://bit.ly/hgyaBY
Fond/Sentimental: http://bit.ly/gmGaIV
Blated: http://bit.ly/hUCnE7 (this one would need more explanation on the front)
Fun/Flirting: http://bit.ly/g6JkQv
Romantic: http://bit.ly/dYiQWz
General Birthday/Candles: http://bit.ly/hgvW9Z
Pets Oriented: http://bit.ly/dKGsUA / http://bit.ly/exyin8
Enjoy the Ride: http://bit.ly/dMqQXm
Cupcakes: http://bit.ly/i8YLEv
General Happy Birthday: http://bit.ly/i3kyuv
Cute/Funny Saying: http://bit.ly/eGumt0
General Birthday: http://bit.ly/fVJEd1
What colors do you want to see in your print design?
There are no specific guidelines on the colors/color schemes; however, we do want our collection of cards to stand apart from the traditional themes/traditional card providers.
Well-designed cards, with an urban/modern feel that have a certain uniqueness about them. Your color and typography choice should align with the Birthday occasion youve chosen and the emotion youre attempting to convey.
What colors do you NOT want to see in your print design?
There are no specific guidelines on the colors/color schemes; however, we do want our collection of cards to stand apart from the traditional themes/traditional card providers.
What adjectives should best describe your print design?
All cards should strike one of the following tones:
Bold
Encouraging
Funny/Humorous
Inspiring
Light-Hearted/Simple
Religious
Flirtatious/Suggestive
Sweet/Romantic
How will you use the print design?
N/A
What content must be included in the print design?
There also are no specific guidelines on if you need text or the number of words to be included if you do include text. The angle for the design can be simply stated with images or include text for a targeted emotion or occasion.
If we rate your card a 4 or 5, it's in the running for the $425 crowdSPRING prize and we will be contacting you about enlisting in our designer program and including your design in our app/website. If we rate your card a 3, it's not exactly what we're looking for.
Here is a link to our first contest for Thank You notes: http://bit.ly/eixyzP
Materials
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