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Business Info

Business Name

Keystone Custom Homes

What do you do?

We build new single family homes in south central PA and Northern MD

How many pages of print design do you need?


List the size requirement(s) for your print design

This is a billboard the size is 14' high x 48' wide

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your print design

Anyone interested in building a new home - this will be seen on major highways.

What 3 things would you like to communicate to your audience through your print design?

A home - a picture of a home is required
Live Free for a Year. Really! - this is a new promotion we are running in which we will pay a buyers mortgage for one of our homes for a year (they have to qualify for the mortgage)
Website address - KeystoneCustomHome.com

Style and Concept

What print design styles do you like?

Clean - minimal words. This billboard should have a picture of a house and the words Live Free for a Year. Really!

What colors do you want to see in your print design?

Red, yellow, white and black (these are our outdoor campaign colors and compliment other graphics we have outdoors)

What colors do you NOT want to see in your print design?

any others than those above

What adjectives should best describe your print design?

bold, bright, easily read and noticeable.

How will you use the print design?

A billboard on the road for drivers passing by

What content must be included in the print design?

The website should be displayed in white text on a red background across the bottom of the billboard. The rest of the background of the billboard must be yellow. We are looking for a design in the yellow area with a house and the wording above. I am including two home photos. Either can be used (only one house needs to be on the billboard)



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