What do you do?
How many pages of print design do you need?
10 pages front and back (20 images)
List the size requirement(s) for your print design
8.5X11 inches front and back
What is your industry?
Describe the target audience for your print design
Residential Electric Utility Customers
What 3 things would you like to communicate to your audience through your print design?
Simple, Easy to Read, Informative
Style and Concept
What print design styles do you like?
Winning design from the initial ComEd project
What colors do you want to see in your print design?
Designer and buyer will collaborate
What colors do you NOT want to see in your print design?
Same colors plus collaboration over the course of the project
What adjectives should best describe your print design?
Simple and informative
How will you use the print design?
Billing of residential utility customers
What content must be included in the print design?
See original design and design brief plus variations to come after initial two briefs are submitted.
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