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LET ME TELL YOU ABOUT US:

Inspired Fitness is a womens

social network focused on

helping our members meet their

fitness and nutritional goals

through support, accountability,

and shared social experiences.

We believe that the key to helping

our members reach their fitness

goals is through a support

network that will help them stay

motivated, keep on track, and

have fun all at the same time.

We offer members an initial 3-week Bootcamp (very big deal),

and then a continuing 12-week program with nutional and fitness plans,

as well as on-line access to visual goal-setting tools, fitness

and nutrional journals to track their progress.

HERE IS WHAT WE NEED:

A 5x8 postcard and 11x17 poster (with same content) announcing and inviting Moms from 2 cross-town rival high schools (Trinity High School and St. Xavier (St. X.) High School) to join Inspired Fitness (www.inspiredfitness.com) and participate in our version of The Biggest Loser Contest

The highschools are both private all male catholic high schools with students bodies of around 1300 each. They are two of the biggest sports rivals in the country according to many accounts so this rivalry of Trinity Shamrocks (the Rocks) versus the St X Tigers should be played up.

The "Rock Moms vs. Tigers Moms" contest is a 12-week program and the winner will be the Team that loses the most weight as a Team. Moms are competing for bragging rights of their own, as well as looking to lose weight, get in shape, show school spirit, have a lot of fun and take the rivalry to a whole new level. Winners will receive a trophy that they can display at the winning school.

OUR TARGET AUDIENCE IS:

High school male student moms - ages 34-54, mostly Catholic. www.trinityrocks.com and www.saintx.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Team logos (attached)

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