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LET ME TELL YOU ABOUT US:

NATSO is the trade association representing North American truck stops and travel plazas. We're launching a series of monthly Webinars, and need a postcard to introduce the series to our members and to others in the industry

HERE IS WHAT WE NEED:

An attention-getting 5x7 postcard launching our fall 2009 series of Webinars - something that will stand out in the volumes of mail folks receive. The series of four Webinars will tackle 1) strategies to manage cash flow and credit; 2) complying with PCI requirements (this relates to secure credit card strategies); 3) energy policy and 4) the economic outlook. (We'll put text on the back of the card with the dates, speakers and official Webinar titles.)

OUR TARGET AUDIENCE IS:

CEOs/owners of travel plazas and truckstops. Individuals with a firm grasp of business finance, economics and energy policy who are looking for strategies to survive in today's tough biz climate and information on energy and economic trends.

The postcard should be consistent with our positioning as the source of future-focused information for and about the truckstop and travel plaza industry.

WE LIKE THESE DESIGNS:

We prefer uncluttered designs that showcase people.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We absolutely want a design that reflects that fact that our target audience is made up of very savvy business people, who are looking for advanced education. Please, no elementary school themes. College/university themes would be fine.

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