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LET ME TELL YOU ABOUT US:

We have a company called baby daze that produces paper-based organizational products for new and expectant parents. Our first product is an 8-section organizer called baby daze. It has sections to record almost everything a new-parent will encounter (feeding, diapering, sleeping, gift tracking, medical information, etc) that a parent will want to remember, but that their sleep-deprived brain cant hold onto. We like to think that our products are all about peace of mind and that a parent should use is however they like, for as long as they like until they reach a comfort level. We sell this book in many baby and maternity boutiques.

HERE IS WHAT WE NEED:

We provide all of our stores with a counter-top Point of Purchase (POP) display to help them organize the books as well as to make them stand out to customers. Weve just introduced a new, 3rd edition of the book and need to update the POP. The current POP artwork is attached as well as an image of the book itself. The new book is a bit larger than the 2nd edition, so we need to design new artwork for the new stock (i.e. not custom) POP that we are using. It needs to follow with the general design scheme for the book (specs listed below), and still be attention grabbing, so that it catches a potential customers eye in the middle of a store.

OUR TARGET AUDIENCE IS:

Our customers are primarily in two groups. The first are pregnant women, many of whom are pregnant with their first or second child. The second are people looking for a unique and helpful baby shower present. Many of the folks in the 2nd group already have the book and are returning to buy it as a gift for an expectant friend or family member. In both cases, we want to appeal to them before the baby arrives. Our book isn't a "how to" but a tool that helps them stay a little bit sane during a somewhat insane period.

WE LIKE THESE DESIGNS:

We are attaching a photo of the current display that we created for the 2nd edition. While we like it overall and it did a nice job of keeping the design consistent with the book itself, we would be curious to see a more eye-catching approach while still staying consistent with the book's theme.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please include the following items in any design proposal

-The project is to design a headboard that fits the stock display at this website:

http://www.cardboarddisplays.com/9inchco...

-The file needs to be formatted according the specifications listed at this website

http://www.cardboarddisplays.com/Artwork...

-Please have the design work within the attached template

-Baby daze logo (included below)

-Baby daze illustration (a character known as Dazey)

-A sample section of log or two from inside the page (optional; several included. Cropping is fine)

-Please use PMS 279 (blue) and PMS 197C (pink) as guidelines for the color. Other colors used are 369C, 271C, 155C, 7499C, And Black

-Please make sure the design fits inside the attached template

-A font that complements the ones featured in the book (Schoolbus Bounce and Trade Gothic)

-The text below. It can be arranged in any fashion that is attractive and well-organized. Bullet points, etc are all welcome:

-baby daze the ultimate parenting organizer from Applesauce to Zzzzzs

-Uniquely designed by a professional organizer with new and expectant parents in mind

-8 easy-to-use sections record: feeding, sleeping, medical information, diapering, gifts, thank-you notes & more!

-Brings sleep-deprived moms and dads much-needed peace-of-mind.

-Works with twins.

-Great for nannies, babysitters or relatives watching your baby.

-The gotta have it baby shower gift!

-To order more baby daze books call 800.207.2776

2008. www.babydaze.net

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