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Business Info

Business Name

emporio analytics

What do you do?

We provide data analytics services and software tools to our clients (supermarket retailers) which enables them to better understand their customers/shoppers.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Finished size: 165mm wide x 240mm high. For those advertisements using bleed, please allow approximately 4mm;
Full color;
High Resolution PDF

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your print design

Top Level Managers of Supermarket Chains (Retail Companies)

What 3 things would you like to communicate to your audience through your print design?

1.) It is important to know who your individual customer is and how your customer behaves while shopping at the supermarket to better communicate with them and to better target ads. Then they feel recognised and are happy to shop at your store. They feel loyal and come back. Thus the retailer increases their sales.

2.) Data Analytics is a good way to find out about shopper types and shopper behavior and helps you to design targeted marketing campaigns which in turn leads to better shopper experience. This will increase your sales and ROI (Return on Invest) in Marketing.

3.) emporio Analytics helps you to use the full potential of your data for shopper knowlegde with its systems and analytics products

Style and Concept

What print design styles do you like?

B2B - clear and solid but also creative and attractive
Feel free to use pictures (please tell me if there is any royalty to pay) or illustrations.

Ideally we see a group of shoppers at the supermarket and highlight one shopper.
The highlightes shopper should be young female (30 to 40yrs) maybe a mom.

What colors do you want to see in your print design?

Full color, Blue is some kind of corporate color

What colors do you NOT want to see in your print design?

too bright and too dark

What adjectives should best describe your print design?

interesting, trustful, innovative

How will you use the print design?

it will be published in an internal magazine of a group of retailers.

What content must be included in the print design?

please have a look at the attached concept ad. There are some elements which you could include.

Materials

Contract
Files

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